Ogilvy bags Wipro Unza MY account for Carrie Junior, Eversoft and Scentify

Wipro Unza Malaysia has appointed Ogilvy Malaysia to handle the integrated marketing solutions for the core range of Carrie Junior products and to strengthen the brand as a household name across the country.

This came following a competitive pitch process which saw Ogilvy Malaysia pitted against two other agencies, demonstrating Ogilvy's ability to deliver strategic thinking and creative solutions that set it apart.

Committed to maintaining the brand's essence of "Carrie time is fun time," Ogilvy will tackle the challenge of expanding the brand's reach into more households with children, while preserving its unique identity.

The account also includes brands such as Eversoft and Scentify. The contract is set to commence on 1 April and will span two years. 

Don't miss: Artotel rocks out with wild campaign for new loyalty program 

"Ogilvy's creative idea was truly refreshing and captured the essence of 'Carrie time is fun time' perfectly," said Saki Goh, senior GM, marketing at Wipro Unza Malaysia.

"We are confident that Ogilvy's strategic thinking and expertise will help us further strengthen Carrie Junior's position as the leading baby and kid personal care brand in Malaysia, while also exploring solutions to extend the brand's appeal," Goh added.

Meanwhile, Kunal Jeswani, group CEO of Ogilvy Singapore and Malaysia, said: "Ogilvy Malaysia is excited about the opportunity to make a lasting impact on one of Malaysia's most loved brands."

"Carrie Junior is rooted in fun, and as we embark on the brand's new growth journey in Malaysia, we look forward to having a lot of fun along the way," Jeswani added.

A+M has reached out to Ogilvy Malaysia for more information. 

This win comes after numerous leadership appointments within Ogilvy across the region. Most recently, Ogilvy Indonesia appointed Kapil Arora as its new chief operating officer (COO). His appointment is part of The Ogilvy Group's endeavour to further strengthen its integrated modern marketing offering to its clients in Indonesia, it said in a statement. 

“I am very excited and privileged to come to a vibrant and diverse market like Indonesia, that celebrates its cultural legacy and embraces the future at speed," said Arora. "I look forward to bringing forth my own experience and Ogilvy Indonesia’s wide array of expertise, to help our client partners navigate and capitalise on new business challenges and opportunities, with deep empathy and the power of creativity."

Related articles: 
Ogilvy Singapore names new joint heads of strategy 
Julia Hou rejoins Ogilvy as ECD for Beijing and South China 
Kellogg's hands SEA creative account to Ogilvy Singapore