Oatside picks media agency in Malaysia to help grow presence

Oatside, a plant-based milk brand, has appointed Trapper as its media agency for Malaysia, reinforcing its commitment to expanding its presence in the market.  This partnership will focus on integrated media strategies that enhance Oatside's brand awareness, consumer engagement, and market penetration in Malaysia.

Oatside has rapidly established itself as a favourite not just amongst plant-based milk enthusiasts but also among those seeking healthier beverage options. With a wide array of products catering to multiple consumer needs, Oatside is well-known for its creamy texture, sustainably sourced ingredients, and a strong commitment to flavour innovation.

Don't miss: Oatside and CASETiFY bring creative expression back to school in new collaboration

As the demand for healthier beverage alternatives continues to rise in Malaysia, Oatsideaims to strengthen its footprint in the country by leveraging Trapper’s deep local market expertise and data-driven media strategies.

“As we continue to grow Oatside's presence in Malaysia, partnering with Trapper is a strategic move to connect more meaningfully with consumers and accelerate our brand’s reach,” said Shannon D Francis, senior brand manager at Oatside.

“Trapper’s enthusiasm to grow the brand and expertise in media planning and execution, coupled with their understanding of the Malaysian market, makes them the chosen partner for the next phase of our journey.”

Trapper has made significant waves in the media industry, securing major wins in 2024, including the global media remit for MAG and the local media remit for Netflix in Malaysia. With this momentum, Trapper can apply its expertise in scaling high-growth brands like Oatside.

Sivanathan Krishnan, chairman and co-founder at Trapper, added, “We are humbled and thrilled to be appointed as Oatside's media AOR for Malaysia. Oatside is a dynamic brand that has disrupted the beverage industry, and we look forward to crafting innovative media strategies to further cement its position in the Malaysian market.”

Last month, milk brand Oatside and phone accessories brand CASETiFY also collaborated on a new collection. The collection titled "Oatside x CASETiFY" blends playful designs with practicality and offers a range of customisable accessories that are as fun as they are functional, perfect for the back-to-school season.

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