New World Development and Visa enhance loyalty experience to grow member base

New World Development (NWD) has expanded its partnership with Visa with the launch of an instant loyalty rewards experience for the K Dollar programme, aiming to provide a seamless digital loyalty rewards experience for members. 

This comes following the announcement of the partnership between NWD and Visa in June last year, which aimed to enhance local and international customer experiences and spending in the Greater Bay Area (GBA) by advancing the adoption of digital payments and loyalty solutions.

Don't miss: New World Development and Visa join forces to elevate digital payment experience for consumers

As part of the expanded collaboration, Visa’s loyalty solution, Visa Offers Platform (VOP), enables a seamless digital loyalty rewards experience for close to one million K Dollar members who spend with Visa, according to the release. 

Aimed at deepening customer engagement and stimulating local spend, this collaboration marks another key milestone and is a reinforcement of the multi-year strategic partnership between NWD and Visa.

With the enhanced K Dollar programme, customers spending with Visa will no longer be required to queue up at the concierge, upload receipts, or scan the QR codes on their receipts to receive their loyalty rewards. 

By linking their Visa card with the K11 HK app, customers can automatically earn and burn K Dollar when they spend at participating K Dollar outlets in Hong Kong, including K11 MUSEA, K11 Art Mall, and the soon-to-open 11 SKIES. Customers can also enjoy the new digital loyalty experience at K Dollar merchants such as Kee Wah Bakery, CATALO, Wai Yuen Tong, Choi Fung Hong and Lung Fung Group.

Richard Cheung, senior director of commercial, New Word Development, said: “In recent years, K Dollar programme has also been expanding, partnering with merchants beyond the group's properties. This collaboration between NWD and Visa introduces an innovative consumer solution, providing customers with a seamless payment and point earning experience which offers mutual benefits to Visa and NWD.”

Paulina Leong, general manager, Visa Hong Kong and Macau, said, “Our long-standing partnership with NWD has delivered the instant loyalty rewards experience for K Dollar programme members by leveraging Visa’s innovative loyalty solution. With this new level of convenience in rewards accumulation and distribution, NWD is able to extend K Dollar’s benefits to a broader audience and seamlessly integrate more merchants into the expanding ecosystem.”

MARKETING-INTERACTIVE has reached out to NWD and Visa for more information. 

Back in September last year, NWD and Hong Kong Disneyland Resort signed a Memorandum of Understanding (MoU) to build and operate a retail store at 11 SKIES, aiming to transform Lantau Island into the new "Travel-tainment" hub.

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