Nuffnang and dentsu Malaysia partner to grow live commerce

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Video commerce enabler Nuffnang Live has entered into an exclusively designed partnership with dentsu Malaysia to drive live commerce on social spaces for eCommerce growth. This partnership aims to bring live video commerce service integration which would, in turn, enable advertisers to drive traffic to the respective brand's social pages. This would create two-way, personalised engagements between brand influencers and followers to drive on-the-spot sales.

According to dentsu, the partnership further strengthens its total commerce ambition of integrating all the strategic and operational capabilities and ecosystem enablers of what makes a robust and holistic commerce solution. Whether through proprietary online stores, marketplaces, social channels, or physical stores in Malaysia, to bring to life the best online shopping experiences for customers.

"ECommerce platforms are a dominant media touchpoint and immensely mainstream now," said Dheeraj Raina, CEO of Media for dentsu Malaysia. Though consumer behaviours are constantly changing, Raina also explained that it was important to anticipate the change as it is a critical part of the agency's commitment to its clients' businesses. With the addition of live commerce partnership that is powered by its proprietary total commerce product, he added that this should be able to unlock the east of adoption of this new channel and bring brands closer to consumers in a humanised form.

According to data analytics companyGlobalData, eCommerce is expected to hit US$12.6 billion by 2021. Locally, live commerce has already been activated on social and eCommerce marketplaces such as Lazada and Shopee as more Malaysian brands activate its online platforms to stand out from the competition. By providing new branded content channel, live influencer engagement and real time conversion, brands would stand to benefit from the consumer trend of livestreaming.

Quoting similar sentiments, dentsu Malaysia's eCommerce director, Jing Wen Foo said, that with the rise of livestreaming as a new conversion channel for commerce and consistent growth in share of sale of social commerce, there is a strong use case for the company to strength its total commerce capability around live commerce. Foo added, that this would be able to empower brands to leverage this trend beyond the packaged offers available in the market to accelerate eCommerce growth.

Photo courtesy: 123RF

Join our Digital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here.