NielsenIQ Brandbank expands into the Philippines and UAE

Consumer intelligence company, NIQ’s NielsenIQ Brandbank will be expanding into the Philippines and the United Arab Emirates (UAE) as they leverage on their markets with high e-commerce growth to expand the brand’s global retailer distribution network.

NielsenIQ Brandbank has collaborated with major omnichannel retailers in both the Philippines and the UAE to deliver quality product content to the regions by digitalising the shopper experience to make consumer goods more discoverable and engaging.

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“We are delighted to be launching in the UAE and the Philippines, providing shoppers with consistent, high-quality, structured and accurate product data and images, to enable product discovery and help shoppers select products that meet their specific needs,” said Mike Nickituk, global managing director at NielsenIQ Brandbank.

In the Philippines, NielsenIQ Brandbank has collaborated with New City Commercial Corporation (NCCC), a developer of community retail chains that include malls, supermarkets, department stores and cinemas.

Along with NCCC, NielsenIQ Brandbank has also partnered with UAE’s multination supermarket chain Spinneys that has an over 60-year heritage to standardise the process to acquire product content, improve content quality and drive increased sales.

The collaboration will leverage on NielsenIQ Brandbank’s 25-year experience with FMCG digital product content, consumer experience innovations and access to a network of global retailers that will allow NCCC and Spinneys to adapt and remain relevant as shopper needs constantly evolve.

Additionally, NielsenIQ Brandbank’s parent company NIQ currently operates in over 100 countries and specialises in consumer behaviour through business intelligence platforms and integrated predictive analytics.

News of this collaboration comes after it was reported that household spending in the Philippines is expected to grow by nearly 5.5% this year, a dip from last year’s growth forecast of 8.2%.

Though consumer confidence has grown since the pandemic, the rise has not been incremental. This is largely owed to unemployment rates falling to an all-time low while high costs of living persists. Moreover, with high inflation rates, it is no surprise that consumers are opting for discretionary spending. Even though consumer confidence has grown since the pandemic, the rise has not been incremental.

For the full year of 2023, Fitch Solutions projected the unemployment rate to settle at 5.4 percent.

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