New World Development and Visa join forces to elevate digital payment experience for consumers

New World Development (NWD) and Visa has formed a strategic partnership to promote cross-border spending in the Greater Bay Area (GBA) by advancing the adoption of digital payments and loyalty solutions.

The partnership will see Visa as the preferred payments partner at NWD retail properties, including K11 MUSEA, K11 Art Mall, and the soon-to-open “retailtainment” landmark in Hong Kong, 11 SKIES, whose strategic location and positioning makes it a prime focus of this collaboration.

As part of the multi-year strategic partnership to accelerate tourist spending, NWD and Visa will work with merchants and partners to introduce year-round consumer campaigns and create seamless digital payment experiences at K11 MUSEA, K11 Art Mall and 11 SKIES. With the launch of a new digitalised K Dollar Visa rewards journey, K Dollar members will enjoy an enhanced customer experience of earning K Dollar rewards at over 1,000 participating merchants located in Hong Kong.

Another highlight is the activation with Visa that will take place at 11 SKIES. Strategically located next to the Hong Kong International Airport and Hong Kong-Zhuhai-Macao Bridge, 11 SKIES will be opening in phases from 2022 to 2025. Equipped with the city's one of the largest indoor and immersive entertainment hub, 11 SKIES will offer an array of exclusive privileges to Visa cardholders.

Commenting on the partnership, Richard Cheung (pictured fifth left), senior director of group customer ecosystem of New World Development, said: “The HKSAR government has been investing in greater bay area opportunities via Lantau and airport city. It is a growth trend hard for Hong Kong businesses to ignore. 11 SKIES is precisely a project at the core of such a mega-trend…Our long-term partnership will offer mutual benefits to NWD and Visa, and meanwhile benefit consumers at large.”

Meanwhile, Shirley Yu (pictured fifth right), senior vice president and group general manager of greater china, Visa, replenished: “With travel rebounding and interest in multi-destination travel to the greater bay area growing, millions of domestic and international visitors will look towards a cashless, borderless and frictionless payment experience. The partnership between NWD and Visa strives to make that possible by bringing the best industry expertise together.”

MARKETING-INTERACTIVE has reached out to New World Development for more information. 

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