NESCAFÉ and Malaysian designer Christy Ng tie-up to usher in CNY

NESCAFÉ GOLD has tied up with homegrown shoe and bag designer Christy Ng to usher in the Chinese New Year with a limited-edition NESCAFÉ GOLD x Christy Ng bag. According to NESCAFÉ, the bag encapsulates the spirit of Chinese New Year with a design inspired by the traditional Chinese hand fan. Available in crimson red, the colour symbolises luck, joy and happiness.

Othman Chraibi, business executive officer – NESCAFÉ, Nestlé (Malaysia), explained that the collaboration is an extension of the brand’s vision underscored by its tagline "Crafted with Care for Moments That Matter". He added that the company believes in making real connections, and it wants to spread joy and prosperity this festive season with a specially-curated experience that Malaysians can share with those who matter in their lives.

“We place great emphasis on gifting the finest with supreme quality, as we have established with our coffee that is crafted for and by experts, with care. We are consistently finding ways to elevate our coffee experience for discerning coffee connoisseurs, and this collaboration is an expression of the premium appeal that the brand delivers," he said.

Meanwhile, Ng said the focus of the special collaboration was simplicity and  functionality. “I set out to create a bag designed with the NESCAFÉ GOLD status seekers in mind, one that is accentuated by clean lines and a bold colour palette with enough room for all your carry-on holiday essentials. Chinese New Year is a special time for me personally, and I am happy I get to celebrate it the best way I know how through this collaboration," she explained.

A+M has reached out to NESCAFÉ for additional information.