Julie's Biscuits spotlights creative team in cheeky Labour Day post

Come every first of May, countries have a public holiday to celebrate the contribution of its workers known as Labour Day.

This Labour Day, Malaysian biscuit brand, Julie’s Biscuits, put the spotlight on the hard work and dedication of its creative team which has contributed to the brand’s success with a hilarious post on Instagram.

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The post featured a simple sign with text that read “sorry creative department not available” against a yellow background which contrasts the more elaborate social media posts usually done by the brand.

“This year we wanted to pay tribute to our creative team, the architects of Julie's Biscuits visuals. The creatives worldwide deserve this day to recharge, renew, and return with even greater brilliance,” said Tzy Horng Sai, director of Julie's Biscuits in conversation with A+M.

“Their absence today speaks volumes to the value we place on their creativity, reminding us that sometimes, the most productive act is to pause, replenish and have a biscuit,” he explained.

By going beyond traditional posts that wish its consumers “happy labour day”, the brand aims to foster a sense of pride and recognition among employees, and resonate with the audience by demonstrating the company's values of appreciation and acknowledgement of labour, it said. 

During the rest of the year, Julie’s Biscuits has also been an advocate for the mental health of individuals with its recent #Take25 campaign, a mental health awareness movement, for the second year running. The campaign is aimed at encouraging people to prioritise their mental well-being through the simple act of taking 25-minute breaks in a day.

The campaign leverages a series of three entertaining videos featuring a day in the life of some unexpected stars – goats aka G.O.A.T.s, sharing their wisdom on mental health.

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