Accenture Song Malaysia country director Neeraj Gulati steps down

Accenture Song country head Neeraj Gulati is stepping down from his role, MARKETING-INTERACTIVE understands.

Gulati (pictured), who entered the company through Accenture Song’s buyout of ad agency Entropia, was reporting to Thomas Mouritzen, Accenture Song's managing director and Azwan Baharuddin, country managing director.

In his role, Gulati was leading product and design, technology and platforms, creative, media and marketing strategy for the agency's Malaysian clients.

During his appointment Accenture Song told MARKETING-INTERACTIVE in a statement that Gulati was responsible for driving business and operations for Accenture Song in Malaysia, focusing on the company's growth, market differentiation and delivering client value.

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Prior to his appointment, Gulati was a partner at Entropia where he joined in 2018 and focused on setting up and leading a full-service agency, with a focus on solving marketing challenges with an integrated approach of consulting, customer experience, eCommerce and communication.

Prior to his stint at Entropia, Gulati founded BookyBoo, an eCommerce business focused on creating magical personalised gifts for children.

Gulati was also managing director of Ingenuity at IPG Mediabrands from 2013 to 2016, a branch which he founded. Ingenuity focused on eCommerce, CRM, payment solutions, web store, omni-channel profiling and marketing automation. Prior to that, he was regional head of digital integration at IPG.

Gulati could not be reached for a statement. A+M has reached out to Accenture for more information. 

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