Naga DDB Tribal marks 2024-year end with slew of new clients

Naga DDB Tribal has secured four new clients, capping the year with 10 new business wins. Most notably, the agency bagged blue chip clients MRT Corp and TGV, alongside household FMCG brands Unilever (Lady's choice peanut butter and mayonnaise) and Ayam Brand in the last quarter of 2024. These collaborations are expected to bolster Naga DDB Tribal's standing across various industries, said the agency in a statement seen by A+M. 

In the same statement, the agency positions itself as "The Experience Makers", focusing on crafting impactful brand experiences and fostering audience connections. 

Don't miss: Naga DDB Tribal picks new ECD, expands creative leadership team 

These new partnerships come as the agency secured multiple awards for CelcomDigi - partnered with M&C Saatchi, Cuckoo and Jobstreet at the Marketing Excellence Awards (MEA), underscoring its strategy in effective brand engagement. 

“We’re incredibly proud of the talent we have at Naga DDB Tribal. These recent wins have shown our versatility in delivering work that meets the needs of clients from diverse categories. The recognition we received at the MEA and our recent client wins across blue chip and FMCG sectors are a testament to our commitment to creativity, effectiveness, and innovation,” said Farrah Harith McPherson, chief growth officer of Naga DDB Tribal.

“We’re excited to carry this momentum into the coming year as we continue to partner with clients and shape Malaysia’s advertising landscape," added McPherson. 

This Deepavali, the agency worked in partnership with CelcomDigi to release a brand film titled "Inbam" celebrating the festival of lights. 

Created together with M&C Saatchi, "Inbam" explores the bond between generations through the story of two sisters Anjali and Lavinya. They embark on a mission to rekindle their grandmother's joy, reflecting on the profound happiness she experienced while making saris with her closest friends. As the sisters strive to revive these cherished memories, the film captures the essence of familial connections. 

The film is directed by Think Tank and encourages Malaysians to reflect on the traditions they hold dear and the intergenerational bonds that sustain them. At the same time, it invites viewers to see Deepavali as an opportunity to reconnect with loved ones and celebrate shared joy. 

“We hope this story resonates emotionally, prompting the audience to reflect on their own values and the bonds shared across generations—especially during Deepavali,” said Vix Chandra, executive creative director of Naga DDB Tribal.

“When we recognise this connection, we understand that it’s not just our celebrations that shine bright, but our inner joy, our Inbam, ignited by the relationships we nurture," added Chandra. 

Related articles:   
Naga DDB Tribal explains intent of controversial allyship IWD post featuring male staff
Naga DDB Tribal platform She Speaks Power creates IG directory spotlighting women 
Etika named overall marketer of the year at the Marketing Excellence Awards MY 2024