MY's Digital Symphony expands into SG with new MD at helm

Malaysian digital agency, Digital Symphony is expanding into Singapore with a new office and has appointed Chrix Yong as its managing director to lead the Singapore office, along with other regional markets.

He brings with him two decades of experience in the creative-media industry. Prior to his appointment as managing director at Digital Symphony, Yong was a managing partner at WPP’s Wavemaker from January 2018 before which he helmed the roles of business director at dentsu Aegis Network, group account director at Grey Group, senior account director at McCann Worldgroup, associate account director at DDB as well as associate account director at Publicis Singapore.

Yong's portfolio is also seeded by successful collaborations with globally renowned brands across a multitude of verticals.

CEO of Digital Symphony, Kuhan Kumar shared his enthusiasm and resolute confidence in Yong. He noted that Yong has a profound understanding of the creative and media space which, when coupled with his leadership prowess, makes him the ideal candidate for the role. 

"We firmly believe that Yong will be instrumental in our endeavor for regional expansion – leading the team to deliver objective-centric solutions for our esteemed clients,” Kumar added.

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A release to the press noted that Digital Symphony positions itself as a data-driven performance marketing agency in Malaysia and aims to deliver result-oriented digital marketing solutions that are aligned with a client’s business goals.

“Responsible for the digital revolution of the Malaysian property sector, the agency aims to replicate its proven model of success regionally. With Yong at the helm, Digital Symphony is poised to expand its footprint in the region and solidify its position as a leader of digital performance marketing in Southeast Asia,” the statement said. 

Along with Malaysian agencies expanding into Singapore, the inverse is happening as well. Singaporean-based agency, Mercury Integrated recently announced its expansion into Malaysia. 

Founded in 2001 by Tjin Lee, Mercury Integrated is an integrated agency offering 360-degree marketing consultancy, event management, public relations, digital and social marketing, and influencer engagement.

Helming the team in Malaysia will be Tjin Lee and Albert Pang as managing director, Colin Sim as creative director and Yong Huishan as general manager. They will be supported by a newly-formed pioneering team of experienced industry professionals.

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