MullenLowe SG hands Abhishek Goyal new head of digital role

MullenLowe Singapore has appointed Abhishek Goyal (pictured) as its head of digital, a newly-created role with a remit to continue to develop and grow the agency’s digital offerings, particularly their digital acceleration services. In his new role, Goyal will drive innovative solutions for clients looking to implement their digital processes and strategies to help transform their business. Reporting to Paul Soon, CEO, MullenLowe Singapore, Goyal will work across the agency’s full spectrum of clients.

Goyal was previously business director for MullenLowe Profero. He joined the Southeast Asia team in 2014 as head of platform development, and subsequently helmed the role of client service director, according to his LinkedIn. Goyal also said on his LinkedIn that he has been delivering digital strategy, product roadmaps, solution architectures, eCommerce platforms and social campaigns for companies like Village Cinemas, Johnsons Baby, DFS, Pizza Hut, Kia motors, Diageo, and Lufthansa for the last 20 years.

Last year, he helped the agency win the Millennium Hotels and Resorts account for the launch of a new loyalty programme called "My Millennium Guest Rewards Programme". The agency was also tasked to revamp and realign the company's website to provide a more personalised experience to the My Millennium members. Goyal was also responsible for adding Scoot, National Gallery Singapore among others to MullenLowe Singapore’s client roster. MullenLowe Singapore has worked with brands such as DirectAsia, Lifebuoy, and Unilever.

Goyal said he aims to use MullenLowe’s services to help clients evaluate and adapt digital solutions, as well as deliver relevant content through the right digital channels. "In recent years, almost all businesses have planned, invested and activated their digital strategies, but come unstuck in delivering objectives and ROIs. Often, this is due to misalignment of solutions with their customer journey or slow response to the fast-paced and disruptive digital landscape," he added.

“Goyal has been instrumental in the development of our marketing technology offering in the network. He is a proven client partner and have the skill sets and deep knowledge of what it takes to implement successful complex digital acceleration projects and subsequently turn them in revenue-making programmes for our clients," Soon said.

Meanwhile last month, MullenLowe Singapore was appointed by The Republic of Singapore Navy (RSN) as its creative agency. The appointment is for a period of three years and came after a pitch. The incumbent on the account was J. Walter Thompson (JWT) Singapore, which was appointed in 2017. Prior to that, Dentsu Singapore was working with RSN for two years. The agency is tasked with a remit to develop and implement a recruitment publicity strategy for RSN's Recruitment Centre. In addition, the agency will also develop a fully integrated recruitment campaign that includes ATL, BTL, digital/social and event collaterals.

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