Lowe Profero makes regional management changes

Lowe Profero, the global digital network of Lowe and Partners, has made changes to its Southeast Asia management team following a number of business wins across the region.Senior creative Andrew Bouchie (pictured) has been promoted to the role of creative director, Southeast Asia. Bouchie joins from the Lowe Profero New York where he last held the position of senior art director for three years working on clients such as Lufthansa, Smirnoff and The New York Times.Digital technology leader at Lowe Profero Sydney Abhishek Goyal has joined the Southeast Asia team as head of platform development. Both Goyal and Bouchie will report to Stuart Edwards, Southeast Asia managing director at Lowe Profero.Isobar's brand and user-centred design specialist Harry Llufrio has also joined the agency as experience design director for Southeast Asia. He will report to Radhe Vaswani who has now been named the general manager of Hong Kong.Meanwhile, Brian Leong has been named the general manager of the Shanghai ops.Edwards added: “At Lowe Profero we like to work differently, utilising a unique mix of creative, technology and media to solve client’s problems, rather than simply servicing their accounts. The addition of Andrew, Harry and Abhi to an already exceptional team gives us the opportunity to rapidly respond to client needs, effectively and efficiently across the region."Lowe Profero co-founder and global chief executive officer Wayne Arnold said that the team growth and opportunity driven by client activity in the region was extraordinary. “Clients are getting really serious about the digital spend and so the talent they want from their partners. It is a credit to Stuart and the team that they have been able to build such a skilled and agile team,” he said.