MR D.I.Y. serves up a fun Wes Anderson-esque film for Raya

Home improvement retailer MR D.I.Y. Group has unveiled its “Raya Penuh Makna” (Raya is full of meaning) campaign, highlighting that the Raya festivities go beyond vanity and taking care of one’s appearances, and is more about unity, gratitude, and creating unforgettable moments with loved ones.  

The story follows Diyanna, who is determined to fit into her favourite baju Raya (Raya outfit) by resisting the temptation of her beloved treats. However, when her grandmother reminds her that Hari Raya is about gratitude, togetherness, and memories— not just appearances, Diyanna is challenged to embrace the true joy of the celebration.  

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The film opens with a scene of an immigration hall, decked out with Raya decorations and a board counting down to syawal (start of a new month on the Islamic calendar). Soon, it is revealed that the hall is a reflection of Diyanna’s digestive system, where her beloved treats are queuing up in hopes of being accepted. However, as Diyanna sets a goal to fit into her favourite Raya outfit by syawal, she starts to deny foods like kuih lapis (layered cake), chocolate, banana fritters, and fried chicken. Only healthy and low calorific foods which fit her diet like broccoli and ketupat are allowed in. 

MR D.I.Y. has also brought in popular local actor Syafiq Kyle to make a special cameo in the web film, as a street food seller which humorously attempts to enter the “immigraton hall”, only to be dragged out by the guards. On the day of syawal, Diyanna is elated that she’s able to fit into the baju Raya, but continues to reject foods offered to her by her family and relatives. In comes her grandmother, holding a plate of rendang (spicy stew). She reminds Diyanna that Raya is more than what meets the eye, and is about bring grateful for every blessing and cherishing moments with loved ones (especially over food).  

Alex Goh, vice president of marketing at MR D.I.Y. said, “Hari Raya is a time for forgiveness, unity, and cherishing moments with our loved ones. We want to encourage Malaysians to set aside differences and embrace the true meaning of the celebration - strengthening bonds, sharing joy, and creating lasting memories. Barulah Raya Penuh Makna (that’s what brings meaning to Raya).” 

He added that the main goal is simple, which is to help everyone enjoy a meaningful Hari Raya Puasa. “Whether it’s through our wide range of festive essentials at ‘Always Low Prices’, exciting promotions, an exclusive web film, or fun-filled content, we want to deliver great value and make every celebration special. After all, the best experiences in life are priceless.”

As a part of its “Raya Penuh Makna” campaign, the home retailer is also hosting a meet and greet with Syafiq Kyle, via an online contest which has to feature its Raya open house. MR D.I.Y. will also be hosting a one-day on-ground activation around Bukit Bintang, and in-store discounts as part of the campaign. 

MR D.I.Y. Group is a home-grown enterprise with more than 1,400 stores nationwide across three brands and is also present in Brunei. The retailer is also a master franchisee of the EMTOP brand in Malaysia. Its stores offer a wide selection of approximately 17,000 stock-keeping units (SKUs) across five major categories. Namely hardware, household and furnishing, electrical, stationery, sports equipment products, and more. 

Two months ago, MR D.I.Y. released a Chinese New Year web film, titled "The Family Trial", featuring Hong Kong star Benz Hui and follows a father and son caught in a comedic feud over their Chinese New Year plans. It also launched their very first Chinese New Year dance-themed music video, “Ular-lar,” inviting Malaysians to get creative and join in the fun with a dance challenge on social media to win prizes while spreading the festive joy. For Deepavali last year, the brand also released a heartwarming film titled "Petals of Memory" about a young man named Raju who returns home in time for the Deepavali celebrations.

The home improvement retailer has been churning out web films for every festive period, and shows no signs of stopping. This comes amid the company's expansion plans, as it hit 1,000 stores in Indonesia. MR D.I.Y. Group, which is based in Malaysia, operates thousands of stores across Asia and Europe, including Malaysia, Indonesia, Thailand, the Philippines, India, Turkey, Spain, Singapore, Brunei, Cambodia, Hong Kong, and Vietnam. It went public in October 2020 on Bursa Malaysia, raising RM1.5 billion and becoming the largest Malaysian IPO that year.

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