Moving Walls strengthens global presence with new additions in China and US

Moving Walls, the global out-of-home (OOH) media enterprise software, has strengthened its global presence with the appointments of Manson Chan as head of business development for North Asia and Nick Coston as vice president of media, sales and strategies for US. 

The appointments align with the trend towards advertisers running global OOH campaigns. Increasingly, advertisers and agencies are looking for platforms to automate the planning, activation and measurement of campaigns across borders. 

Chan and Coston bring a wealth of experience and expertise to Moving Walls' global operations, which are now positioned to accelerate global OOH media inbound and outbound campaigns from China and the US.  

Headquartered in Singapore, Moving Walls solutions power some of the largest advertisers, media agencies, and OOH media owners worldwide. This includes JR East Marketing & Communications, Japan’s Mastrum OOH Marketplace.  

Over the years, Moving Walls has experienced tremendous growth, going from Southeast Asia and India to having a presence across Asia Pacific, the Middle East, Africa and Latin America. 

"I am thrilled to introduce Moving Walls' best-in-class solution in China," Chan said. "Global Brands want accountability and automation to execute campaigns in China, and at the same time, many Chinese brands are going global. Moving Walls’ solution brings agility to meet both these requirements." 

"Moving Walls is no stranger in the US and has powered some leading publishers with their technology stack", says Coston. "Besides strengthening and accelerating the digital transformation of the publisher ecosystem, it’s my role to facilitate global campaigns emerging from the US and support the inbound from Global brands located outside the US".

Moving Walls’ founder and group CEO Srikanth Ramachandran expressed confidence in the trend towards global campaigns. "These appointments come at a time when Moving Walls ran campaigns across six continents in a single month," stated Ramachandran. "Moving Walls, through its publisher platform, LMX, has the strongest reach in APAC, MEA and LATAM markets and has exclusive connectivity to Mastrum, the largest OOH SSP in Japan. We now have unparalleled access in the USA and Europe to truly enable the most Global OOH (GLOOH) campaigns.”  

MARKETING-INTERACTIVE has reached out to Moving Walls for more information.

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