MoneyBack highlights commitment to environmental stewardship with sustainability campaign

In a resounding affirmation of their innovative sustainability approach, MoneyBack, a trailblazer in large-scale loyalty programs in Hong Kong since 2007, has triumphed at MARKETING-INTERACTIVE's Loyalty and Engagement Awards Hong Kong 2024. 

Its acclaimed sustainability campaign, recognised as the Best CRM Campaign, Best Digital Targeted Audience Campaign, and Best Engaging Campaign, underscores its commitment to environmental stewardship and reshaping brand-audience interactions through strategic insight and digital innovation. 

Sustainability is a top priority for AS Watson, and the group made its commitment to building a more sustainable future showcased through the Greener Stores Global Framework launched in 2022 to promote eco-friendly practices. To drive behavioural change towards sustainability, AS Watson leveraged MoneyBack, a leading loyalty programme with over 500 retail partners in the city, to encourage small everyday actions for a greener future. 

Further advancing this mission, MoneyBack introduced the campaign through a new song “GO GREEN” by MIRROR, a pop canton boy group, and featured gamified in-app activations promoting actionable steps for environmental sustainability.

This public call-to-action significantly amplified sustainability initiatives across Asia, engaging 18 million members in Hong Kong, Malaysia, Taiwan, and Singapore.  

Participants collectively recorded over 920,000 green actions, leading to a significant reduction of approximately 1.4 million kilograms of carbon emissions. This achievement is equivalent to the annual CO₂ absorption of 63,000 trees, highlighting the campaign’s impactful contribution to environmental preservation. 

The prestigious accolades from MARKETING-INTERACTIVE's Loyalty and Engagement Awards Hong Kong 2024 stand as a resounding affirmation of MoneyBack's unwavering dedication to promoting ESG concepts to its members and leveraging its vast influence—comprising over 60% of Hong Kong citizens—to mobilise everyone towards "Doing Good" for the world.  

This recognition not only highlights its ongoing sustainability efforts but also underscores its pivotal role in shaping a greener tomorrow for the benefit of all. 

This article is sponsored by MoneyBack.