PURE Group concludes branding pitch for Asia

Gym chain PURE Group has appointed London-based bloodstream as its brand marketing, strategy and advertising agency across all its Asian markets including Hong Kong, Singapore and Mainland China. 

The appointment will last for a minimum of 12 months initially, and the agency is tasked at refining PURE’s vision, mission and personality, creating a bold 2025 campaign, and elevating the brand’s app and websites to new heights. 

Previously PURE didn’t have an appointed brand agency, and its creative and design was all done in-house, said Gary Wise, founder of bloodstream. “We picked up the business after meetings with several of PURE’s senior leadership team.” 
 
“PURE chose bloodstream based on our skill set and experience to take a big picture look at the company, and work across all departments and brands to create a consistent identity and brand voice. We have deep experience in the fitness, wellness, sports and lifestyle categories globally,” he added. 

PURE’s founder and chairman, Colin Grant, said, “I’m excited to have bloodstream on board to bring PURE’s vision to life. Their great strategic thinking and creative skills will be a big boost for the brand as we grow.” 

PURE Group, a fitness centre which offers premium gyms, yoga studios, pilates, and healthy cafes across Asia, is all about helping people live healthier, happier lives. It has multiple sub brands including PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food and FUZE. 

Don't miss: PURE Group empowers HKers to ‘turn life on’ with new campaign

Back in June, PURE Group unveiled a new campaign to empower Hongkongers on their journey towards physical, mental, and social wellbeing. 

Also known as “Turn life on”, the two-month campaign aimed to shed light on Hongkongers by inspiring them to turn life on despite their everyday struggles despite the fast-paced and demanding lifestyle in the city. 

A PURE spokesperson told MARKETING-INTERACTIVE that the campaign targeted a multifaceted audience, encompassing urban wellness enthusiasts seeking a holistic approach, individuals motivated by personal transformation and goal-setting, as well as those open to trying new experiences to improve their health. 

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