Media.Monks launches new office in Indonesia

S4 Capital’s operating brand Media.Monks has opened an office in Indonesia, adding a strategic location and local talent to its Asia Pacific business, it told MARKETING-INTERACTIVE. 

The Indonesian office will service both local and regional client business, as Indonesia continues to be a growth market for brands. It is the ninth local office in the APAC region, adding to existing Southeast Asia offices in Singapore and Malaysia.

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"Indonesia’s GDP is forecast to be in the top five countries worldwide by 2050. Brands across the country are looking for partners to help build progressive digital consumer connections to drive their business and we are excited to be part of that,” said Sir Martin Sorrell, chairman of S4 Capital.

Following the expansion, Media.Monks has also formed a partnership with a new client, ABC. The Indonesian food brand leader named Media.Monks as its creative agency of record for ABC Soy and Chilli, becoming the founding client for the new office.

"I believe the integrated brand, digital, data and social capabilities that Media.Monks can bring can make an impact in the market and I am proud to launch the newest part of the global monk family to help brands succeed in Indonesia and help Indonesian brands scale around Asia and the world,” commented Munas Van Boonstra, managing director, Southeast Asia at Media.Monks.

The first hires for the new office include business director Masayu Difa, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.

“I am thrilled to join Media.Monks, a forward-thinking agency that is setting the tone for how to deliver digital solutions through innovation and lead our efforts in Indonesia. Our new office will leverage local insights combined with global expertise that resonate with Indonesian consumers and drive business growth for our clients. I am excited to work with our talented team and esteemed clients like Kraft Heinz ABC to make a significant impact in this dynamic market,” added Difa.

Media.Monks said it would continue to grow the team to meet client demand.

The digital operating brand has recently gone through leadership changes in other offices. Last week, Media.Monks China appointed Ron Lee, vice president of growth for platform and experience.

In the newly created role, Lee will report to Rogier Bikker, managing director, Media.Monks China. He will work alongside Bikker and Dixi Chern, client service director, Media.Monks Shanghai.

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Photo courtesy of re-thinkingthefuture.com

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