Media buying ahead of Black Friday impacted due to FB and Instagram outage

Social media users in the US east coast and parts of Asia, Europe and South America were hit by a blackout on Facebook and Instagram. The outage also affected businesses and their media buying on Facebook, Messenger and Instagram ahead of Black Friday. According to CNBC, media buyers could not view data on how ads were performing, neither could they edit live ad campaigns or start new ones. The issue continued on for about one to eight hours for some media buyers.The matter has since been resolved and Facebook tweeted that a bug in the server caused some users to have trouble accessing its apps. It also apologised for the inconvenience.Earlier today a bug in our server caused some people to have trouble accessing our apps. The issue has since been resolved – we’re back to 100% for everyone – and we’re sorry for the inconvenience.— Facebook (@facebook) November 21, 2018Facebook first took to Twitter to inform users that it is aware some netizens had trouble accessing the Facebook family of apps and was working to resolve the issue as soon as possible. The outage caused the hashtags #FacebookDown and #InstagramDown to quickly becoming trending Twitter topics. Several netizens tweeted about their unhappiness following the outage.Separately, YouTube TV also previously copped flak from users for having a server outage during a World Cup semi-final match between England and Croatia. During the down time of approximately 30 minutes, YouTube TV apologised for the streaming issues and that it was currently working to be up and running once more.(Photo courtesy: 123RF)