MCI uncovers new brand logo and service offerings

MCI has unveiled a new brand identity and service offerings, showcasing its vision to advise and support clients to meet their needs. 

The refreshed brand identity is symbolised by two infinity loops to form the petals of a flower, which represents the potential when the agency works in partnership with its clients. Apart from this, MCI's service offerings are built around three pillars: live and virtual events; strategic and digital communications; and consulting and community solutions. The agency said its creativity is designed to "help clients in the digital age to proactively engage tomorrow’s clients, employees and sponsors in a highly human manner and with meaningful interaction."

MCI's CEO Sebastien Tondeur (pictured) commented, “In a world shaped by the need for human-centric engagement and people-focused creativity, we help our clients embrace the future. The future is now."

MCI consists of a global team of employees and has more than 30 years of experience in building engaging communities. It also has 1,200 clients and works on more than 5,500 campaigns and activations yearly in 60 offices across 31 countries.

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