Maybank names Olympian Kelly Tan ASEAN ambassador to support women's golf in MY

Malaysian bank Maybank has sponsored the two-time Olympian Kelly Tan as its ASEAN ambassador. Part of its ongoing commitment to the development of the game across the region, the appointment of Tan will see the Malaysian golfer receiving support from Maybank in a joint effort towards creating a more diverse, accessible, and inclusive stage for women’s golf in the region.

The sponsorship comes on the back of the recently announced Maybank Championship 2023, sanctioned by the Ladies Professional Golf Association (LPGA) tournament, taking place from 26 to 29 October 2023 at the West Course of Kuala Lumpur Golf & Country Club (KLGCC). The two-year sponsorship of Tan will bolster Malaysia’s aspiration to have a top female golfer represented at the highest level of the sport while showcasing the potential of ASEAN talent.

Aligning with the bank's value of inclusivity, Tan will act as a catalyst in realising the group’s vision to help grow the game and provide equitable opportunities for women from all walks of life. Maybank is looking for an athlete in top form and an inspirational figure for the next generation who demonstrates passion, patience, and perseverance – with Tan, Maybank has found all that and more.

As Maybank's ASEAN Ambassador, Tan will be a prominent representative on the LPGA circuit and a voice for the bank's initiatives to promote golf throughout Malaysia and the region. During her off-season, Maybank and Tan will run junior clinics and mentorship programmes to promote the growth of junior golf in Malaysia.

Tan expressed her enthusiasm in partnering Maybank with shared values that align with her dedication to the development and advancement of women’s golf in the region. The Johorean emphasised the need for an ecosystem to provide grassroots support for young players to help them achieve their dreams and foster the sport’s growth.

“I look forward to my role as Maybank’s ASEAN Ambassador. This partnership represents a significant milestone for me as I have long harboured the ambition of supporting and elevating the sport for Malaysians. I firmly believe in the importance of instilling strong values in young players to enable them to reach the pinnacle of success,” said Tan. “I am thrilled to leverage my experience to advance the growth of golf in Malaysia and the region."

This latest sponsorship reflects Maybank’s commitment as a champion of a structured long-term development for the game. Apart from Tan, Maybank has previously sponsored local professional golfers Gavin Green, Danny Chia, and Shaaban Hussin.

Don't miss: Maybank brings forth a daughter's love for her father through Papa’s lunchbox

The Maybank Championship 2023 marks a milestone in the bank's efforts to create positive change for women's golf and evolution in its long-standing support of the game. The tournament will feature 68 professional golfers, with ten additional seats reserved for Malaysian and ASEAN players in this no-cut event. The format enables each player to earn a share of the US$3 million prize money over the four days. Players would also earn points that add to their Women’s World Golf Rankings.

Maybank’s commitment to female golfers and promoting values they believe in is reflected in the tournament’s theme, Retake the Green. The tagline embodies the bank’s belief that women’s golf has the potential to create positive change, on and off the course.

A+M has reached out to Maybank for more information.  

Aside from sponsorships, Maybank created a brand film in light of Chinese New Year, entitled "Papa’s Lunchbox" in January. The film aims to encapsulate values of togetherness, courage and shared prosperity.

The film follows a daughter’s perspective and her relationship with her father - one that contains moments of joy as well as sorrow. The crux of the film is to show an uplifting storyline of a father who is supportive of his daughter, placing his dreams and self-interests second to hers. When she sees the hardships he is put through, and the challenges he has overcome, his daughter reminds him of the values he had taught her which eventually lead to him gaining a fresh perspective.

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