MAS-backed non-profit Elevandi hands Bud PR duties to build regional presence

Elevandi, a non-profit organisation created by the Monetary Authority of Singapore, has appointed Bud to build its brand presence in the region. The annual retainer will cover strategic counsel, media relations, thought leadership and media event planning.

At the same time, the organisation will work with the agency for PR for its Singapore FinTech Festival, which will focus on building resilient business models amid volatility and change. The appointments follow a pitch. The festival will focus on discussing ways to build a resilient business model in today's challenging market environment. Bud will manage the SFF press office, events support, media engagement and strategic counsel. MARKETING-INTERACTIVE understands that the agency was appointed because it specialises in challenger technology brands, setting it apart against other agencies.

MAS set up Elevandi to foster an open dialogue between the public and private sectors to advance fintech in the digital economy. Its executive director Pat Patel said this is an important year for Elevandi since it is the first in-person Singapore FinTech Festival since 2019. 

"We’re excited to have the largest global fintech community together again for a long overdue reunion. We look forward to collaborating with our PR and communication partner, Bud, to help us foster positive transformation throughout the industry and to help companies amplify their product announcements to a global audience," Patel said.

Meanwhile, Bud founder and CEO, Oliver Budgen, said the Singapore FinTech Festival is in a league of its own when it comes to bringing together the transformative and disruptive technologies that shape the fintech landscape of tomorrow. "As the festival returns this year, we’re extremely privileged to work with Elevandi to celebrate the best of fintech innovation, whilst also cementing Singapore’s status as a global hub for fintech. We also look forward to helping Elevandi to grow its footprint in Asia, through opening up meaningful dialogues across Asia’s fintech communities," he added.

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