Content 360 2025 Singapore
marketing interactive

Makkal Osai apologises for inappropriate alcohol ad placement

share on

Tamil news publication Makkal Osai has come under fire for putting up an alcohol ad next to pictures of school students doing well in academic courses.The Malaysian paper’s managing director Sunther Subramaniam has since apologised for the ad and said it was the “carelessness of the editorial team”. The paper also republished the article once again as according to Subramaniam, the students “deserve better coverage than to share their glory and hard work with the wrong advertisements."He said:“I admit it does send out the wrong message to students, and parents, and all our readers. Makkal Osai has always been a huge supporter of children and education. The company is very often on the ground encouraging students and rewarding those who have done well. We are a firm believer that education is always a key."He added in no way had our editorial team at Makkal Osai intended to insult or had any malicious intentions when publishing the story next to the advert."It was a mistake. A mistake I ensure our readers will not happen again,” he said.Read the full post here:Vanakkam I refer to the comments going viral online about the advertising of liquor in Makkal Osai alongside the story...Posted by Makkal Osai on Saturday, November 21, 2015   This is not the first time a newspaper has wrongly placed ads next to editorial content. Last year, The Straits Times’s online edition in Singapore put up an Emirates ad next to a tragic article on a missing plane with 18 passengers dead.Read also:LOOK The worst place to advertise suitcasesLOOK Do you really want your ad placed here?

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window