Malaysia Airlines looks to attract Melbourne folks with tram wraps

Malaysia Airlines has unveiled a new campaign titled "Time for", inviting travelers worldwide to embrace the joy of discovery and make 2025 a year of memorable journeys. 

The campaign aims to inspire travellers to discover the excitement of exploration, immerse themselves in diverse cultures, and make every journey truly memorable. It will also see Malaysia Airlines positioning Malaysia on the global stage with activations such as tram wraps in Melbourne, taxi and bus branding in the United Kingdom, and more.

These efforts align with "Visit Malaysia 2026", showcasing the country's vibrant appeal to international audiences. 

Don't miss: Technical issues, safety concerns and alleged staff poaching: How Malaysia Airlines can fight the PR turbulence

A+M has reached out to Malaysia Airlines for more information. 

In conjunction with the launch of "Time for", Malaysia Airlines is offering an exclusive global sale with savings up to 20% on fares to over 60 destinations. Some of the destinations include Tokyo, Singapore, Kolkata, Ho Chi Minh and Paris. The sale will be made available until 22 January 2025. Passengers can enjoy enhanced in-flight services with personalised onboard dining, premium amenity kits and the recently launched 'MH young explorers club'. 

In addition to discounted fares, passengers can also look forward to promotions such as 10% off on seat selections, the value bundle which includes a standard seat and 10kg extra baggage, the premium bundle featuring extra legroom seat and KLIA Terminal 1 golden lounge access) and the MH traveller's trio package which combines a standard seat, 10kg extra baggage and KLIA Terminal 1 golden lounge access. 

Meanwhile, to enhance connectivity during the upcoming Chinese New Year period, Malaysia Airlines will operate 102 additional red-eye flights between 24 January and 4 February 2025, bringing the total to 219 weekly flights to and from Sabah and Sarawak. 

These efforts aim to facilitate seamless travel for those reuniting with loved ones during the festive period, said Malaysia Airlines in a statement seen by A+M .

“Our 'Time for' marketing campaign is more than just a celebration of travel; it’s an invitation for the world to discover Malaysia and connect to the best of Asia and beyond. Malaysia Airlines is committed to positioning Malaysia as the ultimate gateway to this vibrant region while showcasing the warmth and diversity of our culture," said Dersenish Aresandiran, chief commercial officer of airlines from Malaysia Aviation Group. 

"With curated offerings such as our best of Asia and 'Chef-on-Call' menus and thoughtfully designed in-flight experiences, we’re setting a new standard for memorable journeys that truly embody Malaysian Hospitality. There’s never been a better time to travel with Malaysia Airlines," he added.

This campaign comes as Malaysia launched its "Visit Malaysia 2026" campaign on 6 January. The campaign aims to attract global attention and engage visitors with the enchanting experiences Malaysia has to offer. 

It also aims to help Malaysia achieve its ambitious goal to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts. 

The campaign launch unveiled a new logo - creatively displayed on Malaysia Airlines, Batik Air and AirAsia for the first time, a theme song and its icon, the Malayan sun bear. 

Related articles:  
Malaysia Airlines renews partnerships with Johor FC and Malaysian Football League  
Malaysia Airlines apologises to stranded Doha-KL passengers for over 24-hour wait  
Sarawak Tourism Board and MAG partner up to boost tourism in MY