MAHB to invest RM30m in Airports 4.0 digital initiative, unveils MYairports app

Malaysia Airports Holdings (MAHB) has unveiled a new mobile app, MYairports, that enables users to plan their journey to the airport ahead of time and provide a seamless journey through the airport right until the boarding gate. This is part of its commitment towards embracing the Airports 4.0 digital initiative, which MAHB intends to set aside RM30 million for, and prioritises real-time digital interaction with passengers.MYairports, which is currently available in English and Bahasa Malaysia, offers passengers with live updates on flight information, time left to board flights, shopping and dining promotions, as well as important airport information. MAHB expects over 10,000 active downloads of the app by the end of 2018.The digital airport experience will leverage big data analytics to elevate the service level, and is one of the initiatives under the Total Airport Experience of MAHB's RtS2020 business plan. MAHB's current digital transformation involves the use of big data analytics and the Internet of Things to boost airport operations, by anticipating foot traffic flows, managing facilities for passenger comfort and reducing queue time and congestion.MAHB's MD Datuk Badlisham Ghazali said it is constantly thinking of ways to improve the passenger journey and ensure a "joyful" Malaysian experience. He added that with technology playing a major part in today's world, it is "ideal" to harness mobile technology and craft a seamless home-to-gate experience for passengers.“The MYairports mobile app is meant to help passengers plan your journey in the palm of your hands. With this app, you will be able to get live updates on flight information, time left to board your flights, shopping and dining promotions and important airport information. More excitingly, our MYairports app will feature dynamic wayfinding around KLIA,” he said.He added that MAHB will also launch a Mandarin version of the app and will include more features such as live queue times at various touch-points at the airport. An e-commerce feature will also be rolled out, enabling purchases to be bought online and picked up at the airport upon arrival.Datuk Badlisham Ghazali also said that by the end of 2019, more systems will be in place such as the automated queue management system, an upgraded customer feedback management system and a passenger flow management system.Read also:MAHB eyes portfolio expansion to Asia and EuropeMAHB sees RM1bn traveller spend in 2017