M&C Saatchi Performance picks new APAC MD and key leaders

M&C Saatchi Performance has named Roshat Adnani (pictured top left) as its new Asia Pacific (APAC) managing director. 

The news comes as the global performance marketing agency makes key changes to its global leadership team to further drive its growth and innovation. The promotions, according to M&C Saatchi are aimed at strengthening the agency's position in the performance marketing industry. 

In his new role, Adnani will oversee the profit and loss (P&L) for the entire APAC market and continue to steer global partnerships. 

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Previously, Adnani held the role of managing partner APAC. With an over six years tenure at M&C Saatchi Performance, Adnani played a key role in the growth of the agency in the region. 

"It's an honour to step into the role of managing director APAC - the market presents us with great opportunities, and I can’t wait to lead our team to continue making an impact for our clients," said Adnani.

Alongside Adnani, Guillaume Lelait (pictured top right) has been promoted to the role of chief growth officer. In his expanded role, Lelait will remain as managing director for the US region while taking on a more active role in integrating sales and marketing teams internationally to further expand M&C Saatchi Performance's global client portfolio. 

"It is an honour to be tasked with supporting all our markets with business development and sales best practices and developing a new agency marketing strategy at M&C Saatchi Performance. Our team alignment will be improved, and we will be able to win more clients and drive continued success," Lelait said in a statement. 

In tandem, Lavinea Morris (pictured bottom left), who was previously head of planning Europe, Middle East and Africa (EMEA), has been promoted to the role of managing director EMEA. 

In her new role, Morris will oversee the EMEA region, focusing on client retention and driving growth across new businesses whilst leading M&C Saatchi Performance's team based in London. Morris will also be responsible for business growth in Middle East and North Africa (MENA) region. 

"With over 6 years working in the business, I am honoured to take on the role of managing director EMEA," said Morris.

"Our specialist team is relentlessly dedicated to exploring innovative strategies that push the boundaries of performance marketing, driving growth beyond conventional limits. Leading this exceptionally talented team fills me with confidence about the exciting path of growth that lies ahead for us."

Dane Buchanan (pictured bottom right), formerly global director of data, analytics and tech, has also been promoted to chief data and analytics officer. In his new role, Buchanan will be at the forefront of tech and product development, helping clients to navigate privacy changers, better attribute the success of their campaigns and drive efficiency through new tools leveraging AI and third-party technology. 

"I’m excited to continue my journey with M&C Saatchi Performance in the role of chief data and analytics officer. Over the past 2 years, we have made huge progress in shaping our data and analytics capabilities enabling enhanced performance reporting and faster campaign optimisation," wrote Buchanan.

"Embracing innovation lies at the heart of our agency, and I am eager to continue driving our success and pushing the boundaries in data and analytics, and in turn, helping to shape the future of data-driven marketing."

All newly appointed leaders will report directly to CEO Kabeer Chaudhary. 

"I am thrilled to work alongside such an exceptional group of leaders. These promotions are not just a reflection of the talent we have at M&C Saatchi Performance, but also a testament to their long-standing commitment and contributions to our agency. I am confident that this strengthened leadership team will drive our global success to new heights," said Chaudhary. 

Chaudhary assumed the role of CEO in 2023. He took the reins from James Hilton, former CEO and the founder of M&C Saatchi Performance, who will continue his role as chairman of the agency. 

Chaudhary has been with M&C Saatchi Performance since 2015 and has served in the role of managing director APAC for the past two years. Under his guidance, the agency strengthened its positioning in the region onboarding clients across different verticals.

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