Louis Vuitton and Galaxy Macau unveil a resort-inspired campaign

The French luxury fashion brand Louis Vuitton has partnered with Galaxy Macau to launch an exclusive pop-in and a poolside takeover as the brand’s first resort activation this year.

Starting on 23 May, the partnership continues the resort concept of the LV "By the pool" collection and extends the global activation to Banyan Tree Macau, the all-suite hotel under the Galaxy Entertainment Group.   

The hotel’s poolside is transformed into an energising coral colourway, where the branded pool floor and the LED façade arch in the Monogram-inspired tile pattern set the tone and the ambience of the resort takeover, stated in the press release.

The resort-inspired motif transforms the curated space, including the sun beds, poolside umbrellas, cabanas, and the special animated ice-cream bicycle stand, to transport guests to experience the spirit of travel and coastal living with Louis Vuitton.

In addition, the pop-in emanates a relaxing beachy summer with tones of neutral colours and furnishings to celebrate the exclusive pre-launch of LV By The Pool 2024 women’s collection at the Galaxy Promenade store and the release of the pre-fall 2024 drop two men’s collection.

Welcomed with a giant installation of the Maison motif, the pop-in is created with different forms of seashells in the signature Monogram and Damier pattern.

To extend the resort-inspired activation, the brand introduces classic and new creations that capture a fresh approach to destination dressing and living, adapting for the seaside and city.

Exclusively available at the Galaxy Promenade store, the plush LVacation tote and bucket bag are made from ultra supple-certified organic terrycloth, featuring a woven version of the Monogram pattern designed for beach lovers.

As part of the men’s pre-fall drop two collection, the rush bumbag and pocket organiser will be exclusively available at Galaxy Promenade store in surfing Monogram canvas, which magnifies the motif of surfers with a bold print creation, joining the brand’s homage to the seafaring universe and the Maison’s celebrated spirit of travel.

MARKETING-INTERACTIVE has reached out to Galaxy Macau for more information.

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