Former L’Oréal Malaysia marketer Eda Lim joins Meta

Eda Lim, former head of digital and eCommerce at L’Oréal LUXE in Malaysia, has joined Meta as client partner. Lim (pictured) was told A+M that she is extremely delighted to be part of Meta. "I have experienced the positive impact that partnering with Meta can bring when I was on the brand side. Now I get to play an active role to unlock values for my business partners. I am excited to engage, listen and scale effort for business growth," she said.

Lim was previously with Huawei Consumer Business Group as APAC regional digital manager, during which she was responsible for building stronger digital capabilities and accelerating e-transformation while connecting customers.

Prior to Huawei, she was with L’Oréal for five years, joining in 2016 as head of digital before taking on the eCommerce remit in 2018. Lim has also worked at Citibank Malaysia as head of digital banking, and Nokia Malaysia as head of marketing. A+M has reached out to Meta for comment.

Separately, Meta also saw its country marketing manager, Malaysia Daphne Lourdes, leave to join buy now pay later brand Atome in February. At Meta, Lourdes was responsible for B2B marketing and was also tasked with creating innovative content and thought-leadership material to generate new business.

Just yesterday, Meta introduced Family Centre, a new place for parents and guardians to access supervision tools and resources from experts. Supervision tools are now available on Instagram, and will begin rolling out in VR in May. According to the company, this is the first step in a longer-term journey to develop intuitive supervision tools, informed by experts, teens and parents. Meta's vision for Family Center is to eventually allow parents and guardians to help their teens manage experiences across Meta technologies, all from one central place.

Overall, Meta reported growth in its ad business during the fourth quarter of 2021 ended 31 December last year. Its ad revenue grew 20% year-on-year to US$32.63 billion. Year-on-year ad revenue growth was strongest in Asia Pacific at 31%. Rest of World, Europe, and North America grew 28%, 20%, and 15%, respectively.

Nonetheless, the tech giant acknowledged the impact of Apple's privacy changes on its business, with CFO Dave Wehner explaining during its financial earnings call that the impact of the iOS overall as a headwind on its business in 2022 is on the order of US$10 billion. The company officially rebranded from Facebook to Meta last October, shifting its focus from social media to the metaverse.

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