LOOK Maggi India's latest ploy to win back customers

Swiss food industry giant Nestle hasn’t had the easiest of times this year in India.Earlier this year, it had to remove from store shelves its Maggi noodles products, a hot favourite amongst locals,  following a lead scare.Now in a bid to win back the hearts of consumers, Maggi has launched a new campaign called #WeMissYouToo. The emotional ads withhold mentioning the brand name until the very end and depict how closely the brand is tied to Indian households and brings families together.According to an article on Afaqs, the ads were created by McCann India.Quoted on the article, a spokesperson also told Afaqs that the films reflect "spontaneity" and "affection" that Maggi consumers share with the brand."We are making efforts to get Maggi Noodles back on the shelves and have been overwhelmed by the messages of love and support that we receive each day. Such messages strengthen our resolve to be back with our beloved consumers. We want to share the warmth of our relationship through these films," said the spokesperson.Marketing has reached out to Nestle for a statement.Take a look:https://youtu.be/FKvoZyz23y4https://youtu.be/tWfvOMK6Mqshttps://youtu.be/wjYA6V9tdbIConsumers comments on Twitter have also mostly been positive expressed their love for the brand. Here are some comments:https://twitter.com/tamannaW/status/636392842852593664 https://twitter.com/_MeSumiT_/status/632162295473266688 https://twitter.com/Lapogrian/status/636122318167642112What are your thoughts on the campaign? Are you moved enough to start consuming Nestle Maggi products once again?Share your views below.