Landmark partners with Tatler Asia to celebrate styles over the years

Landmark has partnered with luxury media company Tatler Asia (Tatler) to launch a first-time-ever exhibit “Then & Now - Style Through the Decades” exhibition” to celebrate how style has transcended through the years.

Hosted at the Landmark atrium from 15 to 22 October, the campaign seizes the opportunity to energise the city and features Hong Kong’s most iconic brands and individuals that have redefined the city’s fashion history and landscape over the years and continues. The campaign also marks Tatler’s 45^th anniversary in Hong Kong. Through the exclusive collaboration, Landmark hopes to build momentum for more luxury-defining events of this caliber to happen in the future.

In addition to creating an installation inside Landmark’s iconic atrium, the brand has activated social media campaigns, giveaways with communications online and in-mall to enable a stunning visual experience for visitors and guests. The campaign has also leveraged its vast network within the Landmark and Tatler communities together with the luxury brands to get the word out and gain traction.

Members of the media, celebrity partners, and KOLs were invited to share their fun and inspiring moments from the event on their social media channels. For example, Tatler’s October cover star, Tyson Yoshi, visited the exhibition with an entourage, as did other celebrities, who showed up wearing the brands that had designed their ‘Then and Now’ look in the exhibition. Elly Lam, Hilary Fan and Antonia Li arrived in style in Louis Vuitton, Ashley Lin and Victoria Tang wore Fendi, Elva Ni wore Dior, and Justine Lee came dressed in Bottega Veneta.

Through a concerted effort of its brands and guests, who rallied online and offline to generate buzz, create unforgettable content, and maximise Landmark's exposure and share of voice, the brand was able to reinforce its reputation as a premium lifestyle destination, primed to host more of such events in the future.

The visual journey continues onto how style has evolved now with new photographs of this season’s most notable creations. This collection features 12 designer brands, including Bottega Veneta, BVLGARI, Cartier, Chanel, Chopard, Dior, Fendi, Gucci, Hermès, Louis Vuitton, Tiffany & Co., and Van Cleef & Arpels.

“We’re delighted to collaborate with Tatler to present an exhibition that celebrates style, luxury and fashion history,” said Thomas Tam, director and head of asset management of Hongkong Land. “Since the beginning, LANDMARK has been at the heart of luxury and style within the city. We’re proud to share the timelessness that both LANDMARK and the 12 iconic brands featured in the exhibition represent, as they continue their journey and influence in the world of luxury even today,” he added. 

“For the first time in our 45-year history, we have delved into our archive and pulled out the most stunning images, from cover shoots to fashion editorials to candid party images. This exhibition is a celebration of how style has been influenced by both iconic individuals and brands over the decades and is presented at the LANDMARK ATRIUM, an epitome of top-tier luxury in itself. We are honoured to partner with LANDMARK for this momentous event,” said Sean Fitzpatrick, GM of Tatler.

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