Landmark celebrates love of giving with special installations

Landmark has launched a series of special installation experiences, to celebrate all the good-tidings and cheer with Mrs Claus and her team of 80 Christmas helpers at the bakery amidst the festive season.

As part of the festive activities, families and friends can indulge in all the Mrs Claus Bakery excitement at the Landmark from 24 November 2022 until 2 January 2023. Visitors could also purchase a charity ticket to visit the stage with delightful scenes and photo opportunities.

Participants could also be able to create their very own personal avatars, festive WhatsApp stickers and AR e-card to share their Christmas greetings with family and friends.

Apart from that, Landmark also hopes to remind consumers that goodwill and cheer should be shared during the festive season, with this year’s special Christmas theme celebrating the sentiments of the “Spirit of Giving”.

Landmark celebrates all the joy of giving with the proceeds from installation ticketing, merchandising and Christmas Charity Booths benefitting designated charity partners of Hongkong Land HOME FUND in supporting the initiatives on upward mobility of young people and promotion of social inclusion.

MARKETING-INTERACTIVE has reached out for additional information.

Most recently, Landmark has partnered with luxury media company Tatler Asia (Tatler) to launch a first-time-ever exhibit “Then & Now - Style Through the Decades” exhibition” to celebrate how style has transcended through the years.

Hosted at the Landmark atrium from 15 to 22 October, the campaign seizes the opportunity to energise the city and features Hong Kong’s most iconic brands and individuals that have redefined the city’s fashion history and landscape over the years and continues. The campaign also marks Tatler’s 45^th anniversary in Hong Kong. Through the exclusive collaboration, Landmark hopes to build momentum for more luxury-defining events of this caliber to happen in the future.

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