Lancôme takes over Jewel Changi Airport skytrain in new activation

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Lancôme Travel Retail APAC (Lancôme) has taken over Jewel Changi Airport and Changi Airport Terminal 1 Central Piazza with a new campaign.

In partnership with The Shilla Duty Free Singapore and Changi Airport Group, the campaign invites travellers to be the first in Asia to step into the future of revolutionary skincare repair science with the new Génifique Ultimate serum.

As part of the campaign, Lancôme will transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central Piazza, to create an immersive experience.

Don't miss: Jewel Changi Airport partners Trip.com to boost tourism

At the same time, Lancôme is bringing an exclusive pop-up activation called Génifique Ultimate Travellers’ Repair Clinic where it will unveil its first-ever AI travel beauty consultant, Génifique AI.

The clinic aims to address travellers’ every skin concern, allowing them to embark on the ultimate repair journey to uncover personalised skincare recommendations that best suits them.

It will be available at Changi Airport Terminal 1 Central Piazza departure transit.

In tandem, Lancôme will further redefine how travellers engage with luxury offline and online experiences through an exclusive WeChat mini program and partnerships.

Collectively, these innovative “first” touchpoints form a truly elevated and seamless “Travel with Lancôme” journey, designed to captivate and inspire at every step, said a statement seen by MARKETING-INTERACTIVE.

Last year, Lancôme unveiled a campaign that leverages "antique restoration" as a metaphor to introduce its new ABSOLUTE eye cream.

This comes as the brand realises that the art and philosophy of antique restoration echoes its brand values. Within the campaign video, it features Chinese actor Chen Kun taking audiences to Jingdezhen, which is often referred to as the “porcelain capital”.

The campaign is split into three episodes, namely “time”, “artisans”, and “retaining its authenticity”.

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