KFC launches campaign to promote its Chizza food product

KFC has launched a cross channel campaign to promote its new food mash-up Chizza, which combined fried chicken and pizza. Ogilvy & Mather is the creative agency on the account, while Mindshare Singapore is its media agency.The campaign runs on digital and social with executions running on YouTube and Yahoo and various other digital platforms. However, there is also a traditional media component where ads are being run on OOH platforms and print media.According to KFC, the product is not new to KFC and was previously launched in other markets such as Philippines, Thailand, Taiwan, Korea, Japan and India.To promote the event, KFC also did a food tasting and hosting session with key opinion leaders taking part in the campaign, such as Xiaxue, Ladyironchef and Mongchin Yeoh to name a few.[gallery link="file" ids="165444,165445,165447"]The campaign will run from 8 February 2017 to 21 March 2017.