Jetstar's former marketing lead Jan-Paul Jeffrey joins Spotify

Jan-Paul Jeffrey (pictured), former regional marketing manager, Southeast Asia, has joined Spotify in the newly created role of head of marketing, Southeast Asia. Spotify's spokesperson confirmed the news to Marketing.In his new role, Jeffrey will lead the consumer marketing, performance and lifecycle marketing, and B2B marketing business at Spotify and report to Gautam Talwar, Spotify’s managing director for Southeast Asia. Jeffrey's main goal is to put consumer insights at the centre of Spotify's business. He will also leverage big data, growth hacking, personalisation, customer relationship management and marketing automation to optimise marketing spend and accelerate business growth for the company.He was previously regional marketing manager, Southeast Asia for Jetstar Asia for over a year. During his time there, he was responsible for all marketing and PR for the Jetstar Group across Southeast Asia, according to his LinkedIn.Before that, he was global chief marketing officer and general manager for Singapore and international markets for Reebonz. During his time at Reebonz, Jeffrey was responsible for leveraging big data, growth hacking, personalisation, CRM, and marketing automation to optimise marketing spend and accelerate growth.Meanwhile, Jetstar's spokesperson told Marketing that the position of head, regional marketing and PR for Southeast Asia has not been filled and declined to comment further.Earlier this year, Spotify's head of business marketing, APAC Joanna Wong joined video creation platform 90 Seconds as VP of marketing. Prior to Spotify, she worked at Sky Germany, MTV, HBO and Canon Inc.