Ipsos rolls out new market research platform in APAC

Global research company Ipsos has launched Ipsos.Digital, an online market research platform. This comes as part of the company’s ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology, and know-how to its clients. The platform offers clients fast, simplified access to Ipsos’s global research capabilities and insights, as well as access to Ipsos’ fully integrated online panels of consumers.

The Ipsos.Digital platform contains a range of solutions including a DIY research tool that allows users to build their own surveys. Other solutions include innovation testing and a 24-hour turnaround creative assessment tool. According to Ipsos, Ipsos.Digital’s main benefits are its speed with the ability to access research responses within 24 hours, simplicity of use with DIY functions and the ability to access a research expert at any stage, security with time efficiencies without compromising quality, and substance of being able to design bespoke surveys or a specialised Ipsos solution.

Andrei Postoaca, Ipsos.Digital CEO, said that the digitalisation of market research, like that of most industries, has risen significantly over the last few years. "The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world," he added. 

Ipsos.Digital is currently live in Australia, and will be made accessible in markets such as Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, South Korea, Japan, China, Hong Kong SAR, China, and New Zealand.

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