INNOCEAN acquires digital marketing company D-PLAN360 to expand media business

Global creative communications network INNOCEAN has acquired a stake in D-PLAN360, a digital marketing company based in Seoul, to strengthen its media marketing services.

This comes as the domestic digital advertising marketing is growing every year and reached US$6.9bn in 2023. With this acquisition, INNOCEAN is aiming to expand its media business while also expanding the profitability of its advertising business. It is also planning to continue to pursue mergers and acquisitions with domestic and foreign companies, including social operations, to complete a “value chain” that provides one-stop digital marketing integration solutions.

Founded in 2019, D-PLAN360 is optimised to provide a full range of digital marketing services, including media strategy and execution, targeting, and effectiveness analysis. In particular, it has been recognised for its excellence in mobile and display advertising by being selected as an official agency of advertising platform NAVER GFA and Kakao Moment, as well as an official partner of Google.

INNOCEAN realised D-PLAN360 has proven its digital capabilities by successfully working with a variety of domestic and international clients in the fields of food, construction, real estate, government offices, and cosmetics.

"The fact that they are differentiated from traditional media representatives by providing customised strategic planning and operational services based on the advertiser's marketing goals also played a part in our decision to acquire D-PLAN360,” said INNOCEAN. "This acquisition will provide us with significant synergy by internalising digital media revenue and expanding our capabilities for collecting, managing, and utilising data based on an advertising platform.”

With the acquisition of D-PLAN360, INNOCEAN will further strengthen its digital marketing capabilities. With the addition of creative, branding, and performance marketing, as well as a unique media and data specialty business, the acquisition will enable INNOCEAN to provide a digital all-in-one package service as a comprehensive advertising agency.

As D-PLAN360 becomes a new digital subsidiary under INNOCEAN, "CDM," the company's future business strategy announced last year, is expected to gain momentum. INNOCEAN expects persistent high growth with the full-fledged promotion of "digital and data" related businesses, the D in CDM.

William Lee, CEO of INNOCEAN, said, “By expanding our media business across the board, we will be able to meet the diverse and specific digital marketing needs of our advertisers.” He added, “We will continue to make active investments, including acquiring stakes in companies, to ensure that we are proactive and prepared for the rapidly changing market environment."

Meanwhile, INNOCEAN has been actively strengthening its digital marketing service capabilities by acquiring the performance marketing company “D.PURPLE” in 2021 and the visual effects company "Studio Lennon" in 2022.

MARKETING-INTERACTIVE has reached out to INNOCEAN for more information. 

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