Independent PR agencies across Asia form consortium to aid global brands

A group of independent public relations agencies across Asia have formed a PR network, hoping to support global companies to strategise and implement their business communications programmes as they venture into Asian markets.

The agencies, coming from China, Hong Kong, Taiwan, Japan, Singapore and South Korea, established PerfectPitch Asia PR Network (PerfectPitch), consisting of female founders who are experts in brand strategy, public relations, integrated marketing, and social media.

The leaders include Constance Chao, managing director of Media Plus Communication and Consulting for China and Taiwan; Maggie Chen, independent consultant at PerfectPitch for Hong Kong; Yukiko Harada, managing director of TrainTracks for Japan; Melinda Ilagan, managing director of I.M. SEA Communications for Singapore and Southeast Asia; and June Cha, managing director of TwinTracks Communications for South Korea.

Ilagan said, “Southeast Asia continues to experience brisk growth as global enterprises and disruptive innovators set their eyes on the region’s young, tech savvy talent and consumers. Our experience is that global companies and our counterpart agencies in the western hemisphere seek expert advisors in the most economically vibrant countries like Singapore, Mainland China, Taiwan, Hong Kong, Japan, and South Korea. They come to us because of our intimate understanding of this diverse region."

Looking ahead, PerfectPitch anticipates that a fresh burst of business opportunities will come to the region with free trade agreements becoming ratified. Also, borders will start to re-open soon after COVID-19.

Chao added, “Greater China is the largest economy in Asia. Each territory in Greater China has a unique media environment and uses different social media platforms. With over two decades of media experience in Mainland China, Hong Kong and Taiwan via Media Plus and Maggie Cheng, PerfectPitch can provide the total solution for the companies who want to enter into these comprehensive markets."