Immersive L'OCCITANE Hotel pop up comes to Singapore

French luxury retailer L’OCCITANE Singapore has unveiled its largest and most thematic pop-up event to date, “L’OCCITANE HOTEL” featuring a range of sensory experiences to showcase its popular Almond, Immortelle, and Haircare products.

The pop-up event serves as a celebration of L’OCCITANE’s dedication to the environment and showcases its incorporation of natural ingredients and eco-friendliness into its skin, hair and body care products. It is available for visitors to experience from 28 June to 9 July this year with the full experience estimated to take around 40 minutes to an hour.

When MARKETING-INTERACTIVE reached out, the brand noted that the execution of the pop-up hotel was done because L'OCCITANE is looking to break away from the conventional retail experiences that customers in Asia are familiar with. Through the execution of this pop-up event, L'OCCITANE aims to prioritise the visitor engagement aspect first before sharing the brand's stories with the belief that customers will leave with a renewed impression of L'OCCITANE. 

The pop-up event includes immersive projection rooms featuring landscapes corresponding to their products, such as the “Almond Forest” in Valensoe and “Immortelle Field” in Corsica. “L’OCCITANE HOTEL” is the brand’s first attempt at incorporating experiential elements into its events.

The visitors’ experience starts from the “Almond Forest”, which constitutes an immersive projection that is designed to be interactive and portray the Almond Forest in Valensole, where almonds utilised in L’OCCITANE’s Almond body care range is harvested. Additionally, visitors can take photos and “digitally plant” and name the almond trees.

Visitors can also stand a chance to redeem an eight-piece sample kit of L’OCCITANE’s bestselling products and take part in L’OCCITANE’s Big Little Things recycling initiative by depositing their clean and dried beauty empties from any brand at the “L’OCCITANE HOTEL”. Accepted empties are rewarded with stamps, which are redeemable for travel-sized products and vouchers.

Don't miss: Love, Bonito opens first pop-up outside of Asia in New York City

"We are thrilled to bring the immersive L'OCCITANE Hotel experience to our customers. We would love for everyone to come and experience how a natural beauty brand like L’OCCITANE can be pampering and show surprising results from head to toe, all while remaining incredibly sustainable and environmentally responsible," said Irene Goh, managing director of L’OCCITANE Asia Pacific.

“We are excited to work with L'OCCITANE to bring our shoppers yet another unique and immersive pop-up with the world’s first-ever L’OCCITANE Hotel pop-up event at Raffles City,” said Steve Ng, general manager of Raffles City Singapore.

Through this initiative, visitors will also be exposed to L’OCCITANE’s continuous efforts in tree replantation, with a tree planted for each employee who has been with the company for over three years.

Additionally, visitors are able to experience its five essential oils bar where they will be introduced to L’OCCITANE’s hair care range and entitled to a bespoke hair care consultation with a “hair care mixologist” to explore its diverse range of hair care products and select a hair care product suitable for their own needs.

Visitors will be able to discover how L'OCCITANE produces its skincare products through the "Immortelle Field" section of the pop-up event. To bring the experience to a closing note, visitors can visit the "Gift Shop" to procure any of the products they have experienced during the whole event.

"L'OCCITANE HOTEL" is being promoted through a diverse range of channels and encompasses both digital and out-of-home advertising. The event is also being advertised through social media platforms such as Instagram and Facebook, as well as through collaborations with media partners and key opinion leaders (KOLs) to maximize reach.

Additionally, L'OCCITANE has strategically positioned in-mall advertisements at key locations within Raffles City Singapore such as screens on pillars, digital displays throughout the mall, as well as eye-catching lamp post banners outside the mall. Furthermore, L'OCCITANE has established a close partnership with the Raffles City team to target their extensive customer base through eDMs, ensuring a widespread and engaging marketing campaign.

The news follows just as Love Bonito opened its first pop-up outside Asia in New York City as it looks to serve underrepresented Asian-American women and further its plans for global expansion.

Currently, the brand has 18 physical stores across Singapore, Malaysia, Indonesia, Cambodia and Hong Kong with an online store that ships to 20 markets internationally which includes the United States of America.

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