IKEA HK trendjacks Oscar-winning film starring Michelle Yeoh

IKEA Hong Kong has trendjacked the 2022 comedic adventure film Everything Everywhere All at Once, which has won seven Oscars at the 95th Academy Awards in the US, including Best Picture.

According to its official Facebook post, Ikea Hong Kong said since a lot of people are discussing the movie, the editors from Ikea Hong Kong are also joining the conversation. “Let’s see if we add the little eyes on these 'New lower price' items, will it generate higher sales!” the post read.

“If you ask what does IKEA’s “New lower price” mean, I will copy and paste this paragraph to answer you - “By lowering prices through cost-effective and sustainable production, we are able to offer high-quality products at prices that are even lower than last year’s, so you can live life better!” said the post.

The post has then garnered over 1.6k likes, 51 comments and 54 shares, with many commented that if those products come with an eye, they will immediately buy them. Some netizens renamed the film name by adding Ikea to it, a check by MARKETING-INTERACTIVE saw.

The film also defeated war epic All Quiet on the Western Front and Tom Cruise hit Top Gun: Maverick for the top prize at the awards in Hollywood.

Don't miss: Round up: Companies in MY paying tribute to Michelle Yeoh

Meanwhile, Malaysian-born Hollywood star Michelle Yeoh has also won an Oscars for her role in the film. Yeoh is going down in history for being the first Asian woman to have won for best actress at the 95th Academy Awards. Yeoh's win definitely got the internet going and there is some social chatter that's going on. The conversation is mostly positive, as seen by data that's provided to MARKETING-INTERACTIVE by media intelligence firm Carma.

Everything Everywhere All at Once revolved around Yeoh’s character, Evelyn Quan Wang, who has to link up with parallel universe versions of herself to prevent the multiverse from being destroyed while facing a tax audit. The film was released in March 2022, and grossed US$108 million at the box office. It was also said to have touched on themes of mental health, transgenerational trauma and Asian-American identity, according to HKFP. 

Related articles:

Round up: Companies in MY paying tribute to Michelle Yeoh
IKEA HK trendjacks viral video of high school student singing on his knees
IKEA HK trendjacks KK Plus conundrum with sturdy post welcoming kids to store