HSBC Singapore expands ‘conscious living’ with Recycled Plastic Cards campaign

This post is sponsored by HSBC Singapore.

HSBC has announced a programme to introduce sustainable payment cards across all its global locations. By the end of 2026, the bank will eliminate single-use PVC plastic in favour of recycled plastic.

The programme, which includes HSBC’s debit, credit, and commercial cards, is part of the bank’s strategy to reduce its carbon emissions and achieve net zero in its operations and supply chain by 2030.

In Singapore, HSBC has already begun introducing recycled plastic credit and debit cards to its customers, as customers’ single-use plastic cards expire.

The concept of “Conscious Living” is not new to HSBC. It first rolled out in 2020 during the relaunch of the HSBC Revolution Credit Card. Research has shown that Millennials are increasingly more concerned about their physical and mental wellbeing, more cautious about managing their finances for a rainy day, and want to live and buy with a better conscience.

As a bank that is an integral part of consumers’ daily interactions and transactions, it provided HSBC with a unique position to de-emphasise “over-consumerism”, and encourage financial management that is healthy on the wallet and mind.

Now in its second year, and riding on this initiative, it provided a natural segue for HSBC’s Recycled Plastic Cards campaign, as it continues to grow and implement various sustainability efforts.

The online campaign conveys to customers that their card is going green, with a hero film that is supported by a series of cut downs and social gifs targeting HSBC’s different cardholders.

The hero film highlights the impressive global impact of the programme. Hundreds of colourful plastic objects fly through the air, energetically crashing into each other.

The campaign aims to remind people about the simple power of recycling, that today’s plastic can be reborn tomorrow as a HSBC credit card, majorly reducing CO2 emissions and plastic waste.

Sustainability is now part of consumer aspirations, increasingly being integrated into their purchase behaviours and lifestyles. It’s about feeling good about the things you buy and experience. It’s also about being seen doing good from the things we consume.

To make it more accessible and help customers embark on this lifestyle, HSBC Singapore has also partnered with like-minded green merchants who value sustainability at the heart of their business model, empowering customers to live consciously.

Recently, HSBC Singapore won two gold awards and one bronze at the Loyalty & Engagement Awards 2021 for the relaunch of its Revolution Credit Card. The campaign was the outset of a conscious revolution through the Revolution Credit Card and the HSBC Singapore app.