HKTB and Citybus to offer free rides along new 'art discovery' route

Citybus has partnered with the Hong Kong Tourism Board (HKTB) to jointly offer free rides along the specially designed route "H1S HK Art Discovery" on 29 March, letting citizens and tourists dive in and celebrate the vibrant and artistic energy of Hong Kong. 

"H1S HK Art Discovery" is an open-top sightseeing route designed to boost art and tourism in Hong Kong. Available from today, the new specially designed route “H1S HK Art Discovery" serves as the connector to link up all Hong Kong citizens and tourists to explore the city’s many and vibrant artistic venues and destinations. 

At the core of the initiative are five “Art Rover” open-top themed buses, where visitors can enjoy a great value “hop-on hop-off” bus ride to key art and culture landmarks in Hong Kong, including the Central Pier, Tai Kwun, West Kowloon Cultural District and the Hong Kong Convention and Exhibition Centre. 

With the launch of this new route, along with other exciting developments in the pipeline, the Hong Kong City Sightseeing network is expanding to support the city's growing tourism economy with customer and tourism focused open-top bus sightseeing routes.

The extensive and unparalleled network is becoming globally recognised as the must-visit tourist destination in Hong Kong that integrates art, tourism, retail, F&B along with the opportunity to experience Hong Kong’s unique culture, topped off by seeing the beautiful and unparalleled Hong Kong night scene of deep sunsets and glittering towers.

Citybus is also seizing this collaboration opportunity to launch a special Arts themed edition of our Citybus+ Sightseeing Pass, the “Dayrider” - an all-in-one ticket and pass providing great value and to let consumers glide seamlessly through Hong Kong while chasing the art vibe.

This pass allows citizens and tourists to enjoy unlimited rides for 24 hours on all Citybus routes, including its standout Hong Kong city sightseeing open-top buses, enabling tourists to dive deeper into Hong Kong’s cultural neighborhoods, serving as cost effective and seamless way to navigate Hong Kong and extend consumers' journey of discovery across every district.

This special “Dayrider” pass is now up for grabs as part of a special launch promotion at a discounted price on the Hong Kong City Sightseeing website and Hong Kong Sightseeing mobile app.

MARKETING-INTERACTIVE has reached out to Citybus for more information.

Don't miss: Citybus makes new push to drive HK tourism industry

Back in November 2024, Citybus unveiled “HK City Sightseeing”, a brand-new tourism tagline for Hong Kong, aiming to promote the tourism industry and boost wider economy.

With the investment of over HK$30 million, the upgraded open-top bus fleet offers a fresh and immersive experience for tourists. Tourists can enjoy limited rides on the bus network, including the exclusive hop-on-hop-off experience of “HK City Sightseeing” open-top buses, which operate with departures every eight minutes, covering scenic spots in Hong Kong with connections to retail outlets and Hong Kong incredible array of food and beverage options both day and night.

Citybus also introduced the new sightseeing passes under the new brand of “Citybus+” to provide seamless travel across the city, including the airport and major tourism attractions in Hong Kong Island and Kowloon.

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