HK malls introduce spending rewards to lure Chinese tourists amid border reopening
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Hong Kong's major shopping malls are rolling out over HK$18m in spending rewards to lure Chinese tourists amid the reopening of border, according to a report by SCMP.
Major shopping malls in Hong Kong have introduced spending rewards to attract Chinese travellers. According to the SCMP's report, Sun Hung Kai Properties rolled out HK$10 million’s worth of spending rewards at 15 of its shopping malls. The malls worked with their tenants to increase stock for cosmetics, health products, gold watches and sportswear by 20% to 30%.
According to another report by The Standard, the eight major shopping malls of Sino Group will offer HK$8 million worth of rewards, to welcome the expected return of visitors to Hong Kong. A check by MARKETING-INTERACTIVE saw that Harbour City, one of the shopping malls under Sino Group, has launched tourist spending rewards. Tourists may redeem designated gifts by spending at designated merchants at the shopping mall and presenting valid travel documents.
This comes as Hong Kong and China resume normal travel after three years of pandemic. According to the Immigration Department's provisional immigration figures, a total of 45,558 people as of 8pm had crossed the border going either direction at four land ports and one ferry terminal, 33,132 of whom were bound for the mainland.
The Lok Ma Chau checkpoint, which was expected to be the most busy, recorded 21,484 cross-border travellers going in either direction over the same period. Around 25,000 HongKongers registered online to be the first to visit China on the first day of border reopering, with most crossing via the Lok Ma Chau Spur Line checkpoint.
MARKETING-INTERACTIVE has reached out to Sun Hung Kai Properties and Sino Group for further information.
Most recently, Hong Kong’s retail sales have dropped 4.2% in November last year compared with the same month in 2021, the largest decrease since March last year. This is due to the softening of retail businesses following the improvement in the preceding month.
A government spokesman said that retail businesses did not see much growth in November last year following the improvement in the previous month. For October and November combined, retail sales value held largely stable compared to a year earlier.
Looking ahead, the spokesman pointed out that while tightened financial conditions will continue to weigh on local consumption demand, the further relaxation of social distancing measures and continued improvement in labour market conditions will provide support. In addition, the expected increase in visitor arrivals should benefit retail sales performance.
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