HBO brings 'House of the Dragon' to life with immersive KL MRT station takeover

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With HBO's second season of House of the Dragon soon reaching its end, fans can still pledge their allegiance to either Team Black or Team Green at a new immersive activation taking over Pasar Seni MRT station in Kuala Lumpur.

Made in collaboration with Talon Creative, MRT Corp, Mindshare and Durian Events, fans visiting the station will experience a complete takeover featuring banners of the houses and character images.

Sculptures of dragon's eggs and the sigil from House of the Dragon were also placed prominently in the main concourse.

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In addition, fans can see the world come to life on digital screens, as well interact with augmented reality and AI experiences to see what they would look like if they were in Westeros.

"As Malaysia’s leading content and consumer media company, we always strive to bring not just the best of entertainment for all Malaysians but truly deliver unique experiences for Malaysians as well," said Tai Kam Leong, chief sales and marketing officer of Astro.

"The world of Westeros is an iconic place and we saw an opportunity to take that experience on screen and turn it into something delightful and unexpected for fans," he added.

The takeover was launched in an event featuring cosplayers dressed as characters from the show and live performances of the show's iconic music.

“We saw an opportunity to explore a non-traditional media spaces and to create that bridge between Astro, House of the Dragon and MRT Corp, creating an experience that is unique and memorable for the fans," said Wong Sook Fun, business director at Mindshare.

“We are fans of the show and the team was really excited to pull that world from the screen and bring it to the fans in real life. At Talon, we try to see things through a lens of entertainment, and in this instance, it was all about creating something special for visitors and fans, integrating the power of AI and augmented reality to bring them into the world," said Benedict Tan, creative director of Talon Creative.

This immersive activation comes after HBO GO launched a regional FOOH campaign to celebrate the launch of the show's second season. The campaigns saw landmarks across Asia being taken over by banners supporting Queen Rhaenyra and King Aegon and invited fans to pledge their allegiance to either side.

The landmarks taken over include Marina Bay Sands in Singapore, the King Power Mahanakhon building in Thailand and the Petronas Twin Towers in Malaysia amongst many others.

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