Havas Group acquires Chinese agency Front Networks

Havas Group has acquired China-based creative agency Front Networks, which specialises in social and digital marketing. Following the acquisition, Front Networks will integrate into the Havas Creative network.

According to Havas Group, Front Networks' digital storytelling can help clients create engaging digital content and channel mapping. Its enterprise philosophy of "connectivity + creativity + collectivity" will also bring additional creative and digital firepower to Havas in China.

Front Networks currently has two offices in Beijing and Shanghai, providing a full range of digital marketing services, with a team of more than 200 people. Founded in 2004 by founder and CEO Felix Teng (pictured middle), the agency has served more than 200 international clients across sectors such as automotive, finance, sports, software, home appliances, personal electronics, artificial intelligence and more, including BMW, Rolls-Royce, Vivo, Microsoft, Columbia, Casarte, Bank of China, and Nestlé. MARKETING-INTERACTIVE has reached out to Havas for additional information.

“In the 20 years since its formation, Front Networks has proven its business strength, agility and adaptability during China’s digital emergence and evolution. Amid the arrival of the metaverse, bringing Front Networks on board is an important strategic step to further enrich our digital solutions for our clients in China. Under our one Havas Village roof, we will together continue our mission to create meaningful differences for brands, businesses and people," said Karl Wu (pictured left), chairman and CEO of Havas Group Greater China.

Yannick Bolloré (pictured right), chairman and CEO Havas Group, added that China has always been of strategic importance to the Group and he is thrilled to see the agency keeping up the same drive and momentum in this market. "China is evolving and diversifying at a rapid pace, presenting us with many opportunities for growth. By partnering with the best there is to offer in China, Havas Group will surely create more meaningful moments and value for all our clients, consumers, brands and communities. We are delighted to welcome Teng and the teams to the Havas Family," Bolloré added.

“We pride ourselves in having been recognised by Havas, the industry leader in integration and entrepreneurship. With the group’s resources and empowering tools, we will be able to broaden our horizons, extend our solutions and add scale to the depth of our services. Their philosophy is very exciting and we are looking forward to doing more meaningful things together," said Teng.

Related articles
Havas Group partners The Sandbox to stake claim in metaverse
Dolce & Gabbana hands Havas Media Group global duties
Red Havas brings under one roof global PR capabilities, eyes expansion