Haier MY appoints badminton champions as its new faces

Appliance company, Haier Malaysia has appointed badminton players, Aaron Chia and Soh Wooi Yik as its new ambassadors.

This is in conjunction with its ‘#InspireFutureDreams’ marketing campaign which features the badminton champions.

According to Haier, it recognises Malaysia’s love for the sport of badminton and as a result, is hoping to cultivate the passion in the country by announcing plans to organise a Haier Cup badminton competition later this year.

Don't miss: Malaysian badminton player Lee Zii Jia lights up NY Times Square's digital billboard

The event aims to galvanise badminton enthusiasts, and provide an opportunity for all locals to showcase their badminton skills.

Badminton is definitely one of Malaysia’s national prides, as seen from the reactions to badminton player Lee Zii Jia’s billboard being flashed in New York City’s Times Square. As the first badminton player to be featured on Times’ Square billboard, Lee gained much praise from netizens.

This is not the first we have seen of brands in Malaysia appointing badminton players as ambassadors.

 Home appliance manufacturer, LG Electronics Malaysia partnered with badminton ace Lee Zii Jia earlier this year to be its new LG Brand Ambassador to promote its diverse line of innovative products. The partnership aims at promoting a healthy and convenience-centric lifestyle to consumers, with a focus on LG home appliances, home entertainment and LG PuriCare, among others, according to an official release. 

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