Häagen-Dazs names new marketing director for Asia

Ice-cream brand Häagen-Dazs has appointed Kaajal Shivdasani (pictured) as its marketing director for Asia. 

Shivdasani joins the global brand development team on Häagen-Dazs to lead the brand strategy and portfolio development across Asia, as well as the global strategy on the handheld segment, said a spokesperson from Häagen-Dazs when MARKETING-INTERACTIVE reached out. 

Based in Singapore, Kaajal will work closely with marketing teams across Asia, including China, Korea, Hong Kong, Taiwan and Southeast Asia.

Shivdasani joined General Mills, the parent company of Häagen-Dazs, in 2020 as SEA head of marketing and brand leader of AMEA and she was most recently the marketing director, global emerging markets at General Mills.

Prior to Häagen-Dazs, she was the marketing director at Velocity Ventures. She had also been the head of innovation and new business development for Asia, Middle East and Africa at Cereal Partners Worldwide.

Don't miss: Häagen-Dazs releases Emily in Paris themed ice cream, pop-up events and contests

Most recently, Häagen-Dazs partnered with Paramount Consumer Products for the hit show Emily in Paris ahead of the release of its fourth season on Netflix on 15th August. As part of the 'Be More Emily' campaign, Häagen-Dazs will be releasing a limited-edition ice cream collection, alongside pop-up experiences and social media challenges.

The new ice cream collection features the brand's most-loved flavours, strawberry and salted caramel. Redesigned in stylish Emily in Paris packaging, both
limited-edition ice cream flavours embody a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life, it said in a statement. 

The collection is now available in 41 markets worldwide, including France, UK, Spain, LatAm, Singapore, India, Italy, Hong Kong and Taiwan. A special collection of bespoke Emily in Paris cakes and creations will also be available in selected Häagen-Dazs Shops around the world.

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