GrabAds joins Digital Marketing Asia 2022 as headline sponsor

GrabAds has come on board MARKETING-INTERACTIVE’s Digital Marketing Asia 2022 as the headline sponsor. As headline sponsors, Dave Yang, regional head of brand engagement at Grab will take to stage on 16 November to share insights on the topic of "Eat, shop, ride, repeat: Optimising real customer data to get reach that matters." He will also be on a panel discussion speaking on “Anonymous vs permission-based personalisation: Finding the perfect data in the customer lifecycle to drive personalisation.”

GrabAds enables marketers to take advantage of the superapp ecosystem to build brand and drive sales through in-app advertising, product sampling, fleet activations and more. Its clients include names such as Coca-Cola, Unilever, McDonald’s, and Starbucks.

Ken Mandel, regional managing director and head of GrabAds and Brand Insights at Grab, said that when it comes to digital marketing, Southeast Asia is charting a fundamentally different path from Western markets.

“In many cases, there is no playbook: we need to write it together as an industry. The key for marketers is understanding how to make the most of the region’s emerging digital channels and young population to drive impact for their brand and their business,” said Mandel.

“We’re looking forward to connecting face to face at Digital Marketing Asia for the first time in more than two years. At our session, we want to inspire audiences by sharing how marketers around the region are working with superapps to create new brand experiences."

About GrabAds

GrabAds is an integrated advertising solutions provider which provides advertisers with multiple channels, such as in-app advertising, branding and product sampling via the Grab ecosystem, for building awareness, engaging audiences and triggering action across the Grab platform. Through its advertising and technology capabilities, GrabAds aims to help people discover, engage, and connect with the best businesses in Southeast Asia. Learn more here.

About Digital Marketing Asia

Digital Marketing Asia is MARKETING-INTERACTIVE’s flagship conference. Broken into three themes of Digital Customer Experience, Marketing Analytics, and Social Commerce, each theme will offer the opportunity to learn the secrets from the region's most senior and successful digital marketing leaders. Digital Marketing Asia 2022 will be taking place live in Marina Bay Sands Singapore on 15-17 November 2022. Take home exclusive insights shared by the hottest regional and global brands, countless face-to-face networking opportunities, hyper-focused presentation topics across the 6 tracks, and deep dive into real-life marketing wins, engaging thought leadership discussions and more.

To view the full agenda for Digital Marketing Asia 2022, please visit the event website.

To enquire about registration, please write to DMA@marketing-interactive.com.

For sponsorship and partnership opportunities, please contact partnerships@marketing-interactive.com.