Golin Singapore names new group managing director

PR agency Golin has appointed Rafidah Rashid (pictured) as its new group managing director. In this new role, Rafidah will be providing centralised leadership and strategic direction.

Don’t miss: TBWA\Singapore picks Shawn Shantilal as new data analytics and martech director

Before she was appointed as the group managing director, Rafidah was the managing director of consumer. With more than 13 years of marketing communications experience, she has worked across various sectors of beauty, lifestyle, education and entertainment. Most recently, Rafidah was appointed co-lead of the agencies’ Asia Pacific diversity, equity and inclusion council.

Prior to joining Golin, Rafidah started out as an account manager at DeVries Global where she was tasked to be the account lead for SK-II and Prestige Fine Fragrances for Singapore and Malaysia. She then rose through the ranks to become the managing director in the span of nine years.

She will be continuing to report to Darren Burns, president of Asia Pacific. Burns was appointed in 2020 when he was tasked to advance innovation and drive growth for the agency’s focused Asia Pacific markets.

“I’m so happy to appoint Fidah to this role,” said Burns. He added that her unmatched energy for innovation, ability to build a vibrant culture, and her unique blend of experience, make her perfect for this role.

“Under her leadership, we are evolving a new era that builds off our sustained success in Singapore,” Burns said.

“As a leader, my mission is to champion industry-first innovations for brands, while empowering our people to reach their full potential,” Rafidah said.

She added that she was excited to lead their talented teams to fulfilling career growth, fostering client success and even greater industry excellence.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles:
Nium picks new APAC director of marketing
R/GA picks new managing director for SEA
L’Oreal Paris TH picks agency for creative, social and integrated marketing