Goh Shufen elected to lead merged entity of 4As and IAS named AAMS

The Association of Advertising and Marketing Singapore (AAMS) has named co-founder and principal of R3 Worldwide, Goh Shufen (pictured left), as president. This came after the merger of the Association of Accredited Advertising Agents Singapore and Institute of Advertising Singapore last November, with the focus on becoming a nexus for all players in the advertising, marketing and communications industry in Singapore as well as the region. 

The other three office bearers in its latest executive committee are first VP Chloe Neo (pictured first from left), MD of OMD Singapore, second VP Paul Soon (pictured third from left), CEO of MullenLowe Group SEA (pictured right), and honorary secretary Ara Hampartsoumian, CEO of TBWA\ Group Singapore. The appointed leaders together with the executive committee will be sharing their collective experience to incorporate behavioural change, structural shifts in AAMS’ efforts to build a stronger ecosystem and helping individuals and organisations to learn and adapt nimbly. According to AAMS, the new executive committee was elected from a pool of over 30 nominees, comprising MNCs, locals, media and creative agencies, advertisers and media owners.

AAMS leverages the differing backgrounds of both 4As and IAS for a focused, restructured approach to match a rapidly changing industry. It aims to attract diverse expertise, talents from advertiser or brands, agencies, media or publisher platforms and unify them to build a more effective organisation. One of the AAMS initiatives includes the OOH media platform which aims to establish Singapore as a global leader of technology innovations.

Goh said the advertising and marketing landscape had changed more in the last five years than in the last 50. “With agencies, brands and media interests represented at AAMS, we will be a more effective and influential  voice for the industry, as we adapt and future proof ourselves,” she added.

AAMS will be sharing more details on its plans - for building stronger communities, setting industry standards and measurements, cross industry collaborations, regional platform to allow for better business, thought leadership initiatives, championing creativity and innovation as well as more on its customised training programmes.