Genting MY promotes Kristine Lim to vice president of marketing

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Genting Malaysia has promoted Kristine Lim (pictured) to the position of vice president of marketing, according to Lim who posted an update on her LinkedIn page.

Prior to becoming VP of marketing, Lim was the assistant VP of marketing from 2021 when she initially joined Genting Malaysia.

As gleaned from her LinkedIn, she has over 17 years of experience in the tourism and hospitality industry, with expertise in developing, managing and implementing marketing strategies as well as destination marketing.

Don't miss: PETRONAS, Maybank and Genting top MY's strongest brands in new report

Her current portfolios include the overall marketing for Resorts World Genting, Genting SkyWorlds Theme Park, Resorts World Awana, Resorts World Kijal and Resorts World Langkawi.

Her longest tenure was at Themed Attractions Resorts and Hotels where she held the roles of assistant vice president and vice president of destination marketing. According to her LinkedIn, as vice president, she led the development, management and execution of an integrated marketing plan which includes advertising, branding, marketing along with developing brand and marketing assets such as renderings, TV commercials and photography as key marketing tools to promote the destination.

Before joining Themed Attractions Resorts and Hotels, Lim worked for Singapore Tourism Board from 2006 to 2012 where she was in charge of developing and implementing integrated marketing campaigns for Malaysia, including the brand building of the destination. This included preparation of marketing plans, agency briefs, budgets, data analysis and reports. She also headed the digital marketing portfolio for destination, attributing to her knowledge of digital marketing tools such as social media and other networking platforms.

A+M has reached out to Lim for a statement.

Earlier this year, Genting Malaysia was voted one of Malaysia’s strongest brands in a report by Brand Finance Malaysia. The brand that topped the list of most valuable brands is PETRONAS, which held its reign as the country’s most valuable brand for the 13^th consecutive year.

Its brand value only dipped slightly, by 7% to US$12.7 billion. It also bagged the strongest brand accolade as gleaned from its brand strength index score which improved to 89.4 with a corresponding brand strength rating of AAA.

PETRONAS maintained its top position in spite of the uncertainty of the macroeconomic climate. Now, with travel restrictions lifted, Malaysia is expected to host 9.6 million travellers in 2023 and PETRONAS anticipates a surge in demand for fuel across the various sectors – aviation, hospitality, food, beverage and transport.

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